social media: minnesota restaurant association

© COLLE+MCVOY 2011

MINNESOTA RESTAURANT ASSOCIATION:[NOT JUST ANOTHER] SOCIAL MEDIA SEMINARNOVEMBER 15, 2011

#FEEDIT

@CRAIGPLADSON / #FEEDIT

@CRAIGPLADSON / #FEEDIT

@CRAIGPLADSON / #FEEDIT

MY R ESTAUR ANT WAS MADE BY TWITTER . THAT IS NO L IE .JOE SO R GE , AJ B O M BERS

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

OK, TWIT TE R D ID N ’T MAKE YOUR RESTAUR AN T. BUT YOU GET THE POINT.

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T __________ .

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T WEB S ITES .

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T GOOD SERVICE .

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T TAST Y FOOD.

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

SOCIA L M EDI A IS EXPEC T ED.L IKE PE OPLE EXPEC T A G RE AT EXPERIENCE .

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

REASONS WHY3©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

SOCIAL1.

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

150M©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

SOCIAL NETWORK USERS IN THE U.S.

SOURCE: EMARKETER

64%©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

OF U.S. INTERNET USERS ARE ON SOCIAL NETWORKS

SOURCE: EMARKETER

@CRAIGPLADSON / #FEEDIT

@CRAIGPLADSON / #FEEDIT

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

MOBILE2.

#1 USAGE + PENETRATION IN THE U.S.

0% 100%

83%

42%

35%

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDITSOURCE: PEW INTERNET

0% 100%

83%

42%

35%

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

IN 2011, THE U.S. WILL SEE A

50%INCREASE IN SMARTPHONE USERS

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDITSOURCE: EMARKETER

0% 100%

83%

42%

35%

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

BY 2015, THERE WILL BE

80MMOBILE SOCIAL NETWORK USERS

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDITSOURCE: EMARKETER

@CRAIGPLADSON / #FEEDIT

@CRAIGPLADSON / #FEEDIT

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

LOCAL3.

LOCATION-BASED SERVICES

@CRAIGPLADSON / #FEEDIT

@CRAIGPLADSON / #FEEDIT

SOCIA L M EDI A IS IM P O RTANT.YO U AL L AGR E E , R I GHT ?

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

RIGHT.

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

@CRAIGPLADSON / #FEEDIT

@CRAIGPLADSON / #FEEDIT

SOCI A L MEDIA TENETS

START WITH AN OBJECTIVEOftentimes brands jump into social media without a purpose or plan. While there’s something to be said about “learning by doing” in the social media space, it’s imperative to make sure your involvement is led with a common purpose understood by all.

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

BUILD FOR BEHAVIORS, NOT BRIGHT SHINY OBJECTSThere’s always something new to learn about or figure out in social media. However, rather than focus all of your attention on the latest and greatest, marketers must put the effort into figuring out which shiny objects offer true long-term validity.

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

LISTEN, ACT, ADJUSTYou can immediately start listening to conversations taking place online about your brand. This will help you focus, prioritize and initiate your social media activity. Once you’ve taken action, allow room for iteration and change to adapt in real-time.

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

BE HUMANPeople want to interact with brand the same way they interact with people. Throughout your social media efforts, make sure to express your brand’s true personality and focus on building relationships the same way you would in a friendship.

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

STAY CURIOUSAs the shiny objects come and go, a certain percentage of them stick. Because of this, marketers must continually explore what’s going on in social media and which technologies people are gravitating towards to connect with likeminded people.

©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

+ Start with an objective.

+ Build for behaviors, not bright shiny objects.

+ Listen, act, adjust.

+ Be human.

+ Stay curious.

5 SOCIAL MEDIA TENETS

THA NKSTHA NK YOU.