social media marketing: the 8 phase process to building a social network

SOCIAL MEDIA MARKETINGThe 8 Phase Process to Building a Social Network

WHAT IS SOCIAL MEDIA MARKETING?

WHAT IS SOCIAL MEDIA MARKETING?

• Social Media Marketing is about:

• Creating buzz and newsworthy events about Google

• Building ways to enable fans to promote a message

• Creating relationships

• Encouraging users to participate in the dialog

• Listening to that conversation

• Measuring the impact

Social Media isn’t just about big networks like Facebook and Twitter &

just flipping a switch to be there…

Social Media Marketing is about brands having conversations!

SOCIAL MEDIA – 8 PHASE PROCESS

PHASE I: FIRST QUESTION

Why Would Anyone Want to Be Your Friend?

PHASE II: DOCUMENT A PLAN

• Strategy• Channel creation• Profile creation• Optimization• Distribution• Outreach• Networking• Maintenance• Compliance

• Monitoring• Measurement• Reporting• Analysis• Interpretation• Recommendations

Support components that apply to you

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Profile Channel Setup

Content Distribution

Integration

BlogsConsumer Profiles

Outreach

PHASE III: DEPLOY YOUR PLATFORM

PHASE IV: ESTABLISH A TRIGGERED ACTIONS WORKFLOW

All social media posts should trigger a series of actions:

1. Post to all major video sites

2. Optimize title, tags and descriptions for Universal Search

3. Post to Facebook, MySpace, & Flickr profiles

4. Alerts friends and fans with a status update & appropriate bulletin

5. Tweet about it

6. Alert bloggers through blog outreach

7. Email blast to your house list

8. Add to email signatures

9. PRWeb RSS feed release

10.Post to your blog and website

11.Measure plays, posts, traffic, leads, etc…

PHASE V: CREATE A CONTENT SCHEDULE

Social Workflow Process

Create a document that holds all of your social channel messaging in one content stream

Collaborative environment for production, modification, legal compliance and approval

Ability to schedule content for distribution

Process can also be automated using this system in a permission-based online environment

CONTENT STREAM WORKFLOW MANAGEMENT

•Facebook•Twitter•MySpace•Flickr•YouTube•Blogs

•Status Updates•Tweets•Bulletins•Photos•Videos•Copy

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Content Stream (Collaborative

Publishing Schedule)

Collaboration

Approval

Opportunistic

Campaign/Event/Promotion

Tracking & Analysis

PHASE VI: BUILD A SOCIAL NETWORK

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PHASE VII: COMMUNICATE & MEASURE

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There is a NEED to understand what people are saying about your brand:

Blogs

Twitter

Facebook

MySpace

YouTube

Other social networks

Forums

Other video sites

Images sites

Comments (Blogs)

Replies (Forums)

Blog Outreach posts

Analytics Integration (Google, Omniture, Eloqua, etc)

Social Monitoring (Radian6) Integration

Bitly Integration (Link Shortners)

PHASE VIII: MONITOR THE CONVERSATION & REACH OUT TO INFLUENCERS

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CONTACT FOR MORE INFORMATION

Nicholas Cifuentes

email: nicholas.cifuentes@gmail.com

cell: 843 817 3435

website: http://www.nickcifuentes.com