social media marketing for retaurants and local businesses

Social MediaRestaurant

Marketing Mastery

Manny Sarmientowww.NewMediaNewMarketing.com

What You Will Learn Today?

• How Social Media Really Works• Seven Paradigms of Social Media• How it is Possible to D-I-Y Social Media• Basic Social Media Marketing Strategies• How You Could Get Started Today

Can Social Media really make a difference to your business?

It’s About Building Relationships

G. Give Away Your KnowledgeA. Answer QuestionsS. Solve Problems

Psychology of Social Media

• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing

Social Media Tools

Local Directories

Social Networking

Blogs

Microblogs

Video Sharing

Email Marketing

Bookmarking

Photo Sharing

Presentation Sharing

Press Releases

Social Media

Which Social Media and Social Bookmarking Sites to Use?

Social Media

Social Marketing Strategies

Social Marketing• Build Profiles• Establish URL (http)• Connect and Contribute• Build Relationships

• G.A.S.

Social M-LevelsLevel 1 - Content

• Website• Blog• YouTube• Social Media Press Releases• Document Sharing

Level 2 - Sharing• Facebook• Twitter• LinkedIn• Google+• Pinterest• Social Bookmarking

• Capture• Call to Action• Engagement

The C.C.E.

http://www.facebook.com/SocialMediaUniversity

Local Directories• MerchantCircle.com

• Foursquare.com

• Google Places

• Yahoo Local

• Bing Local

• Superpages

• Restaurant Review Sites: Yelp / Trip Advisor / Etc

• Hundreds More…

www.LocalDirectoriesMarketing.com

Google Places

• Now Google+ Maps• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories

• Bing, Yahoo, Merchant Circle, others• Google.com/places

YouTube & Video• YouTube and Video Sharing a Must• SEO Potential• #2 Search Engine in the World• #3 Most Trafficked Web Site (Alexa.com)• Integrate with Other Sites• Facebook from YouTube• Embed in Blog and Website• Keyword, Tags and Labels a Must• Auto-Link to Facebook, Twitter & Buzz• Brand Your Channel• Create from Photographs, Flip or Cell Phone• Vimeo, Metacafe, Veoh, others

Social Media Press Releases

Fast, Efficient and Powerful Social Bookmarking

Social Bookmarking

Your Favorites Shared with the eWorld

Social Bookmarking

• Powerful SEO• Creating Backlinks Google Loves• Dofollow Me “Top Dofollow Bookmarking…”• Driving Traffic to Your Web Site• Multiple Sites “Top Social Bookmarking…”• Share Your Favorite Sites and Your Own• Bookmark Weekly or Daily• Digg, Delicious, Technorati, Reddit• StumbleUpon, Fark, Furl

The Most Powerful SMM ToolThat No One Speaks About and You Must Use!

Presentation Sharing

• Slideshare.net• “Expert” Status• Building Relationships (G.A.S.)• SEO Friendly• www.SlideShare.net/ticketfl

Daily Deals

• Sharing Revenue? No!• Market the Deal• Capture & Place in other Databases

• Facebook, LinkedIn, Twitter, Email• Value the Visitors• Bring them Back! Loyalty!• BlueSpotDeals.com

www.BlueSpotDeals.com

7 Paradigms of Social Media Marketing

1. It’s about SEO2. DIY It3. Building Relationships (G.A.S.)4. T.O.M.5. “Expert” Status6. The “Tribe”7. Engagement

What’s the Big Deal with Social Media Marketing

What’s the big deal with Social Media Marketing?

• Massive Traffic to Your Business or Site• Build New Databases• SEO Success Like Never Before

Backlinks, Traffic, Name Recognition

• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts) ROI• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue

What to do Now?

• SMM is a Must!

• SMM is a Job Function

• Schedule It / Assign It

• 15 Minutes to 2 Hours Per Day

• Use Shortcut Tools

• Start Now!

• Just Do It!

PRLog

Personal One-on-One Consulting / Coaching

4 Hours Social Media. SEO, Marketing Coaching

$497.00

SEO Search Engine OptimizationReport | 10 Pages $750.00

Manny Sarmiento | manny@nmx2.com www.NewMediaNewMarketing.com

New Media, New Marketing, Inc.

Thank You!

Manny Sarmiento manny@nmx2.com

www.NewMediaNewMarketing.com

www.SlideShare.net/ticketfl