social media marketing

Social Media Marketing

Marketing Plan

Mother ShipYour Website is the

Google Rules

DeadAds aren’t

SocialNetwork

The Internet is the

A PUPPYI gave an ex-girlfriend

A LOTThey grow

Facebook350 million sign-ups128 million uniques

5:47 min ToSReal-Time Search

What can you do with Facebook?

Group or Fan Page?

Share Comments & Links

Photos!

Videos!

Add Events

Send Emails!

Edit Your Page Quickly

Add Applications

Analytics

Demographics

Lots of Help Out There

Don’t Start Without a PlanNeeds a Profile to StartNeeds to be Constantly FedVanity URL CANNOT be ChangedDon’t Hand Over to the Hired HelpEasy to Update, Easy to TestShare and Track AnalyticsMake Friends of Friends

Real-Time Search

YouTube20 Hours of Video Every MinuteSecond Largest Search Engine

Flickr

TwitterConstant ConversationReal-Time Search

Social Media ROI

Tracking Mentions

Tracking Links

Puppy Checklist

1. Start with a Plan2. Listen First3. Communicate like a Human4. Feed your Friends5. Fail Fast Thru Testing6. Measure Results

Want to Connect with Me? - don.schindler@nd.edu - facebook.com/donschindler - twitter.com/donschindler - agency.nd.edu

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Communicators