social media marketing

Social Media MarketingSocial Media Marketing

Brian McDonaldMarketing Director

Zencos, Site Dynamics, SignalShare

BackgroundBackground

• 20 years B2B, hi-tech, manufacturing marketing communications

• Desktop Publishing• Web Site Development• CRM Implementation• Integrated Marketing

Communications

BrandsBrands

How Did I Get Here?How Did I Get Here?

• Curiosity• Don’t stop learning• Try it you may like it• Don’t be afraid to fail• Right technology, right time• Don’t read business books, Just do it!• Have fun, be passionate• Find your talent, refine your taste

ZencosZencos

• SAS Gold Alliance Partner• Consulting practice• Started Social Media Prescence

September 08• Social Media Expert blog

(sasbi.blogspot.com)• Twitter, YouTube, LinkedIn

Site DynamicsSite Dynamics

• SaaS for economic development agencies

• Social Media prescence started early• Blog has SME on web site• Integrated with LinkedIn, Twitter,

YouTube channel• Twitter Lists will give us ability to

segment audiences

SignalShareSignalShare

• Totally new service: mobile event Wi-Fi

• Social Media event was the launch• Blog will drive SEO and majority of

web content• Twitter can drive event traffic and

support Live-Fi platform

Social Media LaunchSocial Media Launch• SMBF Event catered to tech

elite audience• Wi-Fi proved to be key benefit• Real-time video streaming,

blogging and Twitter traffic

ChallengesChallenges

• Hard to sell internally• ROI measurement• Ideal for sales but sales people have

problems with tools• Misunderstood technology, hype

outshines the value• Avatars

IntegrationIntegration

• Use RSS to power sites• Use Aggregators to collect data• Consistent User Experience• Don’t screw up the brand

ValueValue

• Leads to selling and revenue• Allows peers to connect and discover

new resources, access to leadership• Feedback• Online portfolio easier to distribute

and consume

More InfoMore Info

• http://zen-marketing.blogspot.com• http://card.ly/bmcd • Twitter: @bmcd67• Mashable• Triangle Tweetup• Social Media Business Forum• Social Media Club• Triangle AMA, TIMA