social media, it's not a revolution but a way of life

It’s not just about your website…It’s about your web strategy.

Social MediaIt’s not a revolution,

But a way of life

Outline

• Let’s talk• What is SM• Why use it?• Some of the tools• Case Studies

You can’t approach New Media with Old Thinking-John Jantsch, Duct Tape Marketing

Who is using social media?

Who knows what social media is

A vision of students today…

What is Social Media

Social media is any tool that lets you SHARE information and

NETWORK with others.

What is it about

• Social Media– Context– Content– Conversation– Communities– LISTENING AND HEARING

The revolution will NOT be televised-Gil Scott Heron

Conversations

• Marketing socially is having a conversation through the internet, supported by web 2.0.

• Conversations between:– Friends– Colleagues– Customers– Students– People

How is it done

• Supported by Web 2.0– Blogging– Social Networks– RSS Feeds– Wikis– Widgets– Video and photo sharing– Social bookmarks

To get an idea…

• 76% of users 18-24 see online content targeted to them

• 85% of college students have a laptop • 65% have two email addresses• 72% of college students check their email at

LEAST once a day• 42% of students use the internet to conect

socially• 37% forward emails or sites to friends

Reasons to use

• Cost effective• Time efficient• Measureable• User- generated• Huge ROI• YOUR MARKET IS THERE• Point of differentiation

Ways to measure

• Tell a friend• Sign up• Downloads• Watch a video• Google Analytics

Develop a strategy

Web 2.0 Arsenal

• Get in front of your customers– The goal is not to control the conversation– It’s a dialouge, not monologue– Messages are not conversations

• Improve efficiency internally – Cost and time– Sales and relationship management

Facebook.com

Facebook Stats

• More than 110 million active users• Over 55,000 regional, work-related, collegiate

and high school networks• 85% market share of 4-year universities• More than 30 million photos uploaded daily• 140 new applications added daily• Over 95% of facebook users utilize a facebook

App

Profile

Page

Facebook Ads

Confabb.com

eMarketing conference

LinkedIn.com

NCCET Group

LinkedIn Numbers

YouTube.com

YouTube Channel

Upcoming.org

Meetup.com

Twitter.com

Slideshare.net

Intelliworks

Blogger.com

Case studies

Webinar - 10/23eMarketing NewslettereMarketing for Educators 1/28/08

David Toth – (216) 360-8107David@WorkSmart-eMarketing.com