social media isn't about you
Post on 12-Jan-2017
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Social Media Isn’t About You
Presented by Beverley Theresa
Social Media Isn’t About You
Beverley Theresa
Social Media Strategist
@hellobeverley
Hello?
@hellobeverley
● Get Off My Feed
● Product Placement
● Key Takeaways
● Questions
Overview
@hellobeverley
Social media is an addiction, part of our lives. We wake up, we check it, we work, we check it, we eat, we check it, we go home, we check it…
Even when we’re out with friends we’re checking it.
Social media is...
@hellobeverley
Me IRL
Social media is...
@hellobeverley
Your Product or ServiceYour Content
AudienceHappy Place!
Social media is...
@hellobeverley
Social media is...
Get Off My Feed!
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
2.78 million video views
527,760 snaps shared
1.04 million Vine loops
38,194 posts
647,222 new tweets
701,389 logins
What happens in an internet minute?
Get off my feed… What I actually mean...
@hellobeverley
● Pop ups● Slow websites● Mobile data suckers● Forced watching of advertising videos● Autoplay videos
Get off my feed… What I actually mean...
@hellobeverley
PageFair and Adobe 2015 Ad Blocking Report
Get off my feed… What I actually mean...
@hellobeverley
PageFair and Adobe 2015 Ad Blocking Report
$20.3 BILLION LOSS
Get off my feed… What I actually mean...
@hellobeverley
vs
Get off my feed… What I actually mean...
Product PlacementProduct Placement
@hellobeverley
“Product Placement”
@hellobeverley
“Product Placement”
@hellobeverley
“Product Placement”
@hellobeverley
“Product Placement”
@hellobeverley
Influencers & Ambassadors
@hellobeverley
Influencers & Ambassadors
@hellobeverley
Influencers & Ambassadors
Key Takeaways
@hellobeverley
Key Takeaways
@hellobeverley
Key Takeaways
@hellobeverley
Key Takeaways
@hellobeverley
Hopefully...
@hellobeverley
QUESTIONS?
topdraw.com
BEVERLEY THERESASocial Media Strategist
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