social media isn't a buzzword anymore: nonprofit edition

Social Media: !It’s Not Just a

Buzzword Anymore

Cupids Arrow: Thoughtful Engagement to Acquire Donors

www.blackbaud.com/npexperts

Meet  the  #npEXPERTS  

#npEXPERTS  

Frank  Barry    Digital  marke7ng  director  at  Blackbaud.  Frank  has  spent  10  years  helping  nonprofits  use  the  Internet  for  digital  communica7on,  social  media,  and  fundraising  so  they  can  focus  on  changing  the  world.  

     @franswaa    

www.npengage.com  

Social  Stats  •  As  of  January  2014,  74%  of  online  adults  use  social  networking  

sites.    

•  42%  of  online  adults  use  mul7ple  social  networking  sites.      

•  There  are  now  over  1.15  billion  Facebook  users.  Note:  The  user  base  is  aging,  45%  of  Internet  users  aged  65+  use  Facebook.  

•  Pinterest  (21%)  is  now  more  popular  than  TwiXer  (18%)  among  Internet  users.  Older  women  are  the  most  ac7ve  on  Pinterest.  

•  40%  of  cell  phone  owners  use  a  social  networking  site  on  their  phone,  and  28%  do  so  on  a  typical  day.  

hXp://www.pewinternet.org/fact-­‐sheets/social-­‐networking-­‐fact-­‐sheet/    

hXp://www.searchenginejournal.com/growth-­‐social-­‐media-­‐2-­‐0-­‐infographic/77055/  

 Gen  Y  and  Gen  X  are  the  Future  

   Not  Big  Givers  (31%)  

 Growth  Opportunity  

 World  Wide  Web  47%  /  40%  gave  through  the  world  wide  web.  

But  you’ve  got  to  get  people  there…  

•  Search  Engine  Op7miza7on  

•  Social  sharing  (G+,  Authorship,  etc)  

•  Google  Adwords  ($10k  grant)  

•  Retarge7ng  (*Facebook)  

•  And  much  more  (social  ads,  display,  etc)    

55%  of  Gen  Y  follow  chari7es  on  social  media;  with  29%  saying  that  social  media  is  an  extremely  important  way  to  stay  in  touch.      

 Socially  Connected  

6  Tips  to  Boost  Social  Media  Engagement  

•  Pick  the  right  social  network  to  focus  on.  •  Make  it  someone's  job  –  at  least  part  of  the  7me.  

•  Know  what  your  audience  is  looking  for  –  what  type  of  content/communica7ons  do  they  value?  

•  Be  consistent  and  give  it  7me  to  grow.  

•  Use  images  and  videos  as  much  as  possible.    

•  Highlight  people,  the  work  you  do  and  the  impact  you  make.  

 Mobile,  mobile,  mobile…  98%  /  86%  use  a  mobile  as  their  only  phone  and  62%  /  47%  would  give  a  dona7on  to  a  nonprofit  on  a  mobile  device.  

 Fundraising  on  behalf  of…  43%  /  46%  have  fundraised  on  behalf  of  a  nonprofit.  

Email  SLll  King    

hXp://marke7ngland.com/wp-­‐content/ml-­‐loads/2012/01/infographic_abs_final.png  

hXps://www.blackbaud.com/nonprofit-­‐resources/onlinemarke7ngstudy    

 The  Welcome  Series  …  

 Results  MaNer  …  

www.blackbaud.com/appeals    

Download  the  new  …  

Fundraising  Appeals  Guide  

Ques7ons?  

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