social media & investor relations
Post on 21-Apr-2017
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© 2010 Trevor Heisler
Why social media?
exposureshare content
build relationships
communicate
declining research coverage
fewer reporters
perception
With fewer and fewer sell-side analysts, coverage is increasingly difficult to come by
88%percentage of TSX Venture listed issuers do not have any analyst coverage
40%percentage of TSX listed issuers do not have any analyst coverage
The audience is growing and is still largely untapped by
public companies
The fastest growing demographic in social networking is adults 35 and older
Sources: Forrester Research & www.pingdom.com
80%
57%
of adults of all ages now use social media
of social media users are 35+
Today’s investors want to be more informed than ever when making their buy, sell and hold decisions
Not surprisingly, more and more investors are turning to the web for their information
And, they are using social media to listen to what other investors are saying about an issuer
Driving Adoption
of U.S.-based investors & analysts have used social media to research an investment decision.
expect social media to play an increasingly important role in investment decisions in the future
Source: Brunswick Group
63%
~50%
Source: Rydex|SGI AdvisorBenchmarking
42% use LinkedIn to connect with clients and prospects as well as each other
of Registered Investment Advisors believe social media will have lasting impact on their industry
62%
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