social media insights - b2b camp dc session - amir zonozi (01.12.2013)

METRICS THAT MATTER

Amir Zonozi@Zonozi

Zoomph@Zoomph_inc

Theresa Kattula@TKattula

Saturday, January 12, 13

THOMAS COOK UK

Saturday, January 12, 13

LOWCOSTHOLIDAYSAVES THE DAY

Saturday, January 12, 13

SOCIAL MEDIA FTW!!!!

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WORTH IT?

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SWOOPING IN ON RADIAN6

1 to 1 conversationsSaturday, January 12, 13

WHY DO METRICS MATTER?

• What you think + feel about a brand is the brand

• Feelings are hard to measure but engagements are easy.

• You should be listening with social media tools

Saturday, January 12, 13

WHICH METRICS MATTER• Follower count

• Mentions

• Retweets

• Likes

• Subscribers

• Impressions

• Shares

• Comments

• Fans

• Web Traffic

• Check-ins

• Pins

ENGAGEMENTS & IMPRESSIONS

Saturday, January 12, 13

• ZPoints = unit of attention

• ZPoints: we use a weighted formula for both the amount of engagement (i.e. actions taken in response) and the total reach (i.e. total impressions)

• Total follower count is not a linear relationship to influence.

Saturday, January 12, 13

#B2BCAMP (10:40 AM)

Saturday, January 12, 13

Saturday, January 12, 13

@Zoomph_inc

Saturday, January 12, 13