social media inside your businesss 061809

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Social Media for Business

Jason Breed

@JasonBreed

Senior Director, Social Media Specialist

June 18, 2009

Social Tools for Employee Engagement + Internal Communications

All information is proprietary and confidential. 2

Discussion Points

• Cost of Communicating

• Internal

• External

• Developing an Internal Knowledge Capture

• Human Resources

3

Internal Micro-Messaging

3

Business Problem: Communicating at the speed of SaaS

Benefits:

Significant increase in communication

Reduce internal email more than 60%

Instant Solutions

4

External Micro-Messaging

4

Business Problem: Awareness in the marketplace, thought leadership

Benefits:

Business Development

Analyst Awareness

5

MOVO Mobile

5

Business Problem: Personalized Communications, Crisis Communications

Benefits: Reach all employees ANYTIME,

ANYWHERE Emergency (hurricane) alerts Recruitment Enabler

6

Intranet 2.0

6

Business Problem: Knowledge Management, Employee Development (product/services information, sales processes)

Benefits: One location for everything Simple navigation Latest information

All information is proprietary and confidential. 7

HR - Recruiting

Challenge:To implement a cost effective and efficient employee engagement as well as talent acquisition strategy using both traditional and newer methods (e.g., social media) that will result in increased communication reaching targeted candidates within the emerging social media industry.

Solution:• Target LinkedIn Groups

• Started LinkedIn Corporate Recruiting Solution

• Replaced Monster, classifieds w/ targeted/passive approach (LinkedIn, Facebook, Craigslist, employee bonus)

• Created FB & LI corporate presence

• Created VIP Career Club (used for prospects and build database from career fairs)

• Specific Twitter strategy for HR, job announcements, etc.

Result:• Reduced headcount

• Eliminated Recruiter Fees

• Getting much higher caliber prospects!

8

LinkedIn

8

Business Problem: To implement a cost effective and time efficient recruitment and talent acquisition

Benefits: Attracted top talent

Reduced cost of and staff time spent in

recruitment

Reduced recruitment advertising and

agency fees