social media hr implement digital

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HR Morning SeminarConnected Working

Implementing Digital Success

#SSEHRDigital

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Connected Working: Implementing Digital Success

How to understand the tools

What to use the tools for?

Elements for successful implementation

The role of HR

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How to understand the

tools?

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Technology and Social Interaction

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

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The Conversation Prism

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Many Digital Tools To Support You

AdvertisingCustomer service

RecruitingInternal

communicationEtcetera

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Then There Is This...

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And This...

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People connect, share, collaborate interact with each other and data in various ways from various places.

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What To Use The Tools For?

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First: Communication

Sender ReceiverMedium

Message

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Direction of Communication

1 to 1

1 to ∞

∞ to ∞

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Timing of Communication

Synchronous Asynchronous

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Communication Matrix

Synchronous Asynchronous

1 to 1

1 to ∞

∞ to ∞

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ExerciseWhich tools do you use?

Synchronous Asynchronous

1 to 1 Interview Invitation

1 to ∞ Lecture Vacancy

∞ to ∞ Debate Project

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ExerciseWhich tools do you use?

Synchronous Asynchronous

1 to 1

1 to ∞

∞ to ∞

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Combine Tools With Purpose

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Elements for successful

implementation

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Define Goals

- Strategy- Business objectives- Challenges- Vision/mission

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Measure

- Define the right metrics- Measure current situation- Set up a plan to collect data

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Analyze

- What type of communication?- What tools are there?- What is the current situation?- What are the costs/benefits?- Who are the people you need?- What expertise is missing?- What are people using?

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Implement / Test Drive

- Make the tool available- Make it someone’s job- Get support from top management- Listen- Engage- Improve

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StartSmall

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The Role of HR

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The Human Factor Is Key In Social

Training Recruitment

Facilities Administration

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Sources and other interesting links

http://delicious.com/whowalksthedog/SSEHRDigital

Credits of images and videosConversation Prism by Brian Solis and Jesse ThomasNorway PM by Statministerens Kontor on FlickrLaboratory by tk-link on Flickr

Measure tape by Þorgerður on FlickrLego Crash test Dummy by Jonathan W on Flickr

This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at info@whowalksthedog.com.

This presentation itself is licensed under creative commons license by-nc-sa.

The fonts used in this presentation are Junction Regular and Nevis.Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.

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A Who walks the Dog Knowledge Share

More information:

http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog

Arjan Tupanarjan@whowalksthedog.com

http://twitter.com/arjantupan+371 27 44 88 11

Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.

We specialize in social media, CSR and Lean Management / Six Sigma.

27 January 2012