social media habits of us mobile brands
Post on 09-May-2015
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A Social Media Performance Report
THE
SOCIAL MEDIA BENCHMARKING COMPANY
FOR BRANDS
We monitor and analyze the daily activity on the social media outposts of over 10,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently
FACEBOOK ANALYSIS
68 64
30 29 28 25
14
0
10
20
30
40
50
60
70
80
Blackberry Samsung
Mobile USA
LG USA
Mobile
Motorola HTC USA Nokia US Sony Mobile
US
27,418,466
22,861,711
1,317,868 1,089,951 470,987 328,426 322,724 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Blackberry Samsung
Mobile USA
Motorola HTC USA LG USA
Mobile
Nokia US Sony Mobile
US
65.70%
37.30%
18.10% 14.40%
7.20%
1.20% 1.10% 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Nokia US LG USA
Mobile
Blackberry Motorola HTC USA Sony Mobile
US
Samsung
Mobile USA
6.30%
4.10%
2.10%
1.10% 1%
0.64% 0.29%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
Nokia US Blackberry HTC USA LG USA
Mobile
Samsung
Mobile USA
Motorola Sony Mobile
US
348
246
211 204
153 143 138
0
50
100
150
200
250
300
350
400
Sony Mobile
US
Blackberry Nokia US Samsung
Mobile USA
Motorola LG USA
Mobile
HTC USA
84
50 48
17 15 11
1 0
10
20
30
40
50
60
70
80
90
Samsung
Mobile USA
Nokia US HTC USA Blackberry LG USA
Mobile
Motorola Sony Mobile
US
0
10
20
30
40
50
60
70
0
50
100
150
200
250
300
Enga
gem
ent
Scor
e
Nu
mbe
r of
Pos
ts
Number of Posts Engagement Score
987
805 732
552
102 97 96
0
200
400
600
800
1000
1200
Samsung
Mobile USA
HTC USA Nokia US Motorola Sony Mobile
US
Blackberry LG USA
Mobile
55:58:43
12:24:12
10:28:01
9:21:28
8:25:51
5:28:36
3:33:06
Sony Mobile US
LG USA Mobile
Motorola
Nokia US
HTC USA
Samsung Mobile USA
Blackberry
TWITTER ANALYSIS
77 74
44
38 38 38
31
0
10
20
30
40
50
60
70
80
90
Samsung
Mobile USA
Blackberry Motorola HTC USA Nokia US Sony Mobile
US
LG Mobile
USA
4,342,941
2,583,944
150,430 137,168 50,750 31,073 26,482 0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Samsung
Mobile USA
Blackberry Motorola Sony Mobile
US
Nokia US HTC USA LG Mobile
USA
55% 52.20%
46.90%
23.00%
14%
6.30%
-0.61%
-10%
0%
10%
20%
30%
40%
50%
60%
Sony Mobile
US
Blackberry HTC USA Nokia US LG Mobile
USA
Motorola Samsung
Mobile USA
13,124
3,600 3,033
2,062 1,803 1,563
539
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Samsung
Mobile USA
Blackberry HTC USA Nokia US Sony Mobile
US
Motorola LG Mobile
USA
6,838
2,062 1,675
1,057 745 708
128 0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Samsung
Mobile USA
HTC USA Blackberry Sony Mobile
US
Nokia US Motorola LG Mobile
USA
11:52:25
11:30:09
8:30:54
6:16:25
5:10:15
4:00:00
3:03:45
Motorola
LG Mobile USA
Blackberry
HTC USA
Samsung Mobile USA
Sony Mobile US
Nokia US
YOUTUBE ANALYSIS
70 67
64
51
36
24 20
0
10
20
30
40
50
60
70
80
Samsung
Mobile USA
Sony Xperia HTC Blackberry Motorola LG Mobile Nokia US
136,839,769
53,580,047 47,545,151 44,899,922
36,229,683
4,110,013 2,531,186 0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
160,000,000
Samsung
Mobile USA
HTC Blackberry Sony Xperia Motorola LG Mobile Nokia US
124%
34.20%
18.40%
-3.74% -12.08% -35.57% -60.06%
-100%
-50%
0%
50%
100%
150%
Sony Xperia Motorola Samsung
Mobile USA
Blackberry HTC Nokia US LG Mobile
230,634
176,518
145,116
82,421
24,133 12,977
2,558 0
50,000
100,000
150,000
200,000
250,000
HTC Sony Xperia Blackberry Samsung
Mobile USA
Motorola LG Mobile Nokia US
147.30%
67.00%
39.80% 36.70% 35.60% 31.50%
12.80%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
160.00%
Sony Xperia Nokia US Samsung
Mobile USA
HTC Blackberry LG Mobile Motorola
2,177
748
533
309 244
153 86
0
500
1,000
1,500
2,000
2,500
Blackberry Samsung
Mobile USA
Motorola HTC LG Mobile Sony Xperia Nokia US
THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric : Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
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