social media guide for alumnae volunteers
Post on 03-Dec-2014
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Social Media for Alumnae
Volunteers
The Big
Three
PrivacyYou do not have to put any information you’re not comfortable with on a social media site.
On all major social networking sites there are extensive privacy controls.
If you’re concerned with privacy stick with the major, well-known social networks.
There is very little evidence that identity theft occurs through social media channels.
Social networks do often share your information (such as demographics, likes, interests) with companies for marketing purposes.
Why Use Social Media?
Connection to each other
Connection to the College
Attendance
Volunteering
Engagement =
Classes: 42
Groups/Clubs: 20
Followers: 5,600
Currently most used social network in the world (more than one billion users)
Also most used platform by MHC alumnae classes and groups.
Why?• Flexibility. Facebook allows you to post
a variety of types of content:
• Links• Photos• Videos• Status updates• Polls• Events
• Many alumnae are already there.
• Highlight alumnae achievements
• Show photographs of campus now and throughout history
• Invite and remind alums about upcoming events
• Ask questions to solicit engagementand generate conversation
Classes
Clubs
Success!
Visit www.facebook.com/MHCDC to see an example of a wonderful club page
Visit Facebook and search for MHC Class of 2003 to see an example of a wonderful class page
GroupsPages
• Connect organizations with their “fans”
• Are public and show up in search engines
• Can send updates
• Have tabs/applications that uncover more information
• Set up for more personal interaction
• Can be set to “open” or “closed”
• Can send email messages
EventsPurchase ads
The Bottom LinePost 2–4 times per week. Frequency is key in maintaining a Facebook presence.
Know your audience. Adjust types and timing of posts based on feedback of previous posts.
Posts that have worked well with MHC alumnae classes and clubs:
• Event updates• Photos from your college years or from group events• Relevant posts from other pages• Wishing class or club members a happy birthday• Highlights of alumnae achievements• Invite engagement and discussion using polls and asking questions.• Promote initiatives or products that support the club or college
scholarships
Decide between a page or a group. Groups=more personal, smaller scale. Pages=broadcast more widely.
200,000,000 users 13,000 alumnae and students
Individual Profile
Group5,026 members
SubgroupMBAs
SubgroupEntrepreneurs
SubgroupFrances Perkins
SubgroupWordsmiths
& Friends
Acquaintances
Colleagues
Classmates
Contains resume, career objectives, key skills, honors/awards, etc.
Businesses
Help each other find
employment
Network professional
ly
Exchange ideas and
seek advice
Find mentors or guidance
What’s the Point of a LinkedIn Club Group?
Forming a Subgroup1. Join the Alumnae Association LinkedIn Group
2. Let the Association know you’d like to form a subgroup. The Association and a designated board member will assist you.
3. Post a discussion to gauge interest. Example: “Library/Librarian Student Subgroup: Are you interested in joining a group to discuss current issues in the library and archives industry? Post here to let me know!”
4. Once it is established that there are enough people interested, the Association will set up the group for you.
5. Establish moderator(s) for the group.
6. Introduce yourself and ask others to do the same.
7. Keep the conversation flowing. Introduce discussion items.
Groups: 4
Classes: 6
The Basics
A social network in which people post small bursts of information called Tweets.
A Tweet is 140 characters long, and many include links to videos, news items, and or just what you’re up to.
Tweets are “as it happens” information. Think of them as broadcasts in real time.
Because they occur in real time, there are many of them, meaning in order for people to see your Tweets you must post often.
Anatomy of Tweet
Retweet
Mention
Handle
HashtagShortened URL
What can you Tweet in 140 characters?
10 Tips for Writing Great Social Content
1. Use complete sentences
2. Mind character limits
3. Review content before linking
4. Use a link shortening service
5. Tag content to increase sharing
opportunities
6. Keep private conversations private
7. Set ground rules before problems arise
8. Be polite and responsive
9. Be social and engage
10.Don’t overextend yourself
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