social media & future business leaders

Social Media, the Web, and Future Business Leadership

Organize communication, reach niche audiences and grow your business.

Workshop Facilitators

John Tyler @j_tyler | johntyler480@gmail.com

Kim Stearns@KimStearns

Lead or Follow?

Lead or Follow?

PBL is a great avenue to pursue passions, and gain experiencePBL service projects and conferences are your best chance to build your resume and gain experiences for work.This workshop is designed to introduce tools you can use in your chapter, and on personal projects.

Background Info

Web 2.0interactivecontent driven

http://www.oreillynet.com/ 

Social NetworkingSocial Networking in Plain English 

BloggingBlogging in Plain English 

 Cloud ComputingInfo hosted offsiteOutsourcing IT and securityGoogle Services

Google Docs in Plain English 

Background Cont.

Web decreases cost of productionMore people in marketplaceTargeted advertising

Chris Andersonhttp://www.thelongtail.com/

The Long Tail

Tribes

Those inclined to like your offeringAct as "brand missionaries" for youTarget these!

Background Cont.

Ultimate Lesson: Content is KingContent is ultimately main driver behind success on Web

New Rules of Marketing and PR. David Scott webinknow.com 

Social Networkinga brief introduction

Niche Sites

Sites for anything and everythingdance: dancejam.comwine: opentables.cometc

Niche sites buyers segment themselves

The Current Leaders

FacebookHuge audience poolAdvertising possibilitiesHighly targeted

TwitterImmediate feedbackDissemination of informationHuge resource with endless possibilities

Search functionsRetweeting

Make it Work for Your Chapter

Case Study

The Situation:

A PBL Event: march of dimes walk, Business Skills Day, SLC< anything.

Goals: 

Manage a TeamBuild Awareness and Excitement for the EventTurn the Buzz into Profit: (Membership, Sponsorship)

Goal 1: Managing the Team

Goal 1: Managing the Team

 Work in the Cloud: accessibility is key!

Google CalendarGoogle DocsTwitter/Yammer Facebook

Goal 2: Building Buzz

Prepare ContentPlan your moves in advance: have a reserve of information you can dish out at a steady pace

Know your audiences and their interestsBLOG!

Build a website or blog beforehandhouses in-depth contenta resource for club, media, participantsyour mouthpiece to the mediaevidence of credibility/sales piece

Participate in the communityfind similar blogs and comment/invite their comments

Goal 2: Building Buzz Cont.

FacebookStatus UpdatesLink PostingEvent Posting

TwitterUpdate RegularlyAlways link to engaging contentShow love to like minded tweeters: RT's

Goal 3: Converting Buzz to ProfitMembership

Earned Exposure vs. Bought ExposureEarned exposure: word of mouth or press

Opportunities:conferences, service projects, etc

Bought Exposure: advertisement, trade shows, etcHow fun is rush week?  Not very?Harder Sell

Solutions:Website/Blog as platform for thought leadershipSocial Networking to spread awarenessLead Generation/Management to engage potential members

Goal 3: Converting Buzz to ProfitSponsorship

Earned Exposure and TrustPBL: great quality, poor buzz

Should be easier to pitch locallystudentssponsors

Solutions:Publish chapter activities on site/blogBuild buzz for high profile events: BSDInvest time in building content/activities to lure sponsorship down the lineExploit your network to the fullest extent

Finally, Be Goal Driven

Your Starting Points:

www.azpbl.org http://www.myspace.com/mikeazpblhttp://s13.photobucket.com/albums/a292/AzPBL/http://www.youtube.com/profile?user=arizonapbl

Further Resources

Social Networking Siteswww.facebook.com www.twitter.com www.exectweet.com 

Blogswww.longtail.com www.webinknow.com 

NewsCEOs should twitter Businesses Use Twitter to Cut Costs