social media fundraising: accelerate success in 2012

Social Media Fundraising:

Accelerate Success in 2012

Today’s Agenda1. Introductions2. Why Social Fundraising?3. Storytelling4. Take it to the Panel

• Mobilizing• Donor Retention• Google Grants

5. Q&A

Dave Boyce

CEO, Fundly

/davidjboyce1

Darian Rodriguez HeymanCo-ProducerSocial Media for Nonprofits

/dheyman

Topic: Mobilizing

Co-founder of Social Media for Nonprofits conference series and Advancing Social Impact blog on Skoll Foundation’s Social Edge.

Recently released book: Nonprofit Management 101 Served as Executive Director of Craigslist Foundation for five years.  Launched Nonprofit Boot Camp, the Environmental Nonprofit Network, and

the Next Generation Leadership Forum.   Public speaker that provides strategy, messaging, and fundraising

consulting for nonprofits and green economy organizations.

Introductions

Jeff RiddleManaging Director of East Coast OpsReTargeter

/thegivegive

Topic: Donor Retention

Founder of Riddle & Company, a relationship strategy firm which was sold to ReTargeter.

Award winning and record breaking sales professional with specialization in acquisition and retention strategies.  

Recently featured as a leader of his generation in Dr. Sheila Murray Bethel’s book release, A New Breed of Leader.

Consultant to US companies in both the private and non-profit sectors on successful relationships building.

Experience in SMB marketing services, nonprofit, and software. 

Introductions

Eric FacasFounder & CEO MediaCause

/ericfacas

Introductions

Founder and CEO of Mediacause.org, a non-profit that helps non-profits and international NGOs with their search marketing and social media by connecting them to skilled volunteers.

Online marketing strategist and advertising sales exec for 10+ years. Co-founder and Advisor of digital ad agency, ethology. Served Google’s premium ad sales team, where he was responsible for

managing the company’s relationships with the largest search marketing agencies in the US.

Topic: Google Grants

Why Social Fundraising?

$300 Billiondonated by individuals each year in the US

Source: 2008 Chronicle of Philanthropy

Online Giving is on the Rise

13% 35-55%growth rate

over past year

Source: 2010 Blackbaud, 2010 Giving USAn.b.: “large” non-profits growing online giving at 55%

online giving increase

People ask People to give.

Facebook users worldwide

Source: 2011 Nonprofit Social Benchmark Report released by NTEN, Blackbaud, and Common Knowledge

800 Million

Socialchanges

everything…

Psychology of Engagement

Happy people

give more.

Giving makes people

happier.

Oppenheimer & Olivola (2010), Isen & Levin (1972), Aderman (1972), Harris & Huang (1973), Kazdin & Bryan (1971), Isen, Horn & Rosenhan (1973), Konow & Earley (2008), Wang & Graddy (2008), Williams & Shiaw (1999), Batson (1987, 1991), Cialdini (1987), Plato, Aristotle, Bible, Torah, Koran, etc. etc….

Storytelling

Darian Rodriguez

Heyman/dheyman

Topic: Mobilizing

Take it to the Panel

What role does content play in engaging and mobilizing a supporter base?

Top takeaways…• Embrace the Kevin Bacon Effect:

Compelling + Concise + Credible = Contagious

• Avoid the Empty Store Effect: Plan Before You Leap

Jeff Riddle/thegivegive

Topic: Donor Retention

Take it to the Panel

How do we use social channels to attract, convert, and retain donors?

Top takeaways…• Relationships first, transactions second• Not all relationship are created equal – SEGMENT!• Scale from effectiveness

Eric Facas

/ericfacas

Take it to the PanelTopic: Google Grants

What is the best way to find new supporters once the right content and engagement funnels are set up?

Top takeaways…• Sign up! Go to Google.com/grants• No one searches for a nonprofit to donate to• The long tail is a big opportunity • Improve CTR, improve Quality Score Measure then test• This opportunity is worth your investment

Q & ASocial Fundraising

Mobilizing

Storytelling

Donor Retention

Google Grants

Fundly – We Can Help!

- $230M raised to date- Small and large nonprofits in the US- Schools, education, sports, and faith-based groups

- Social Ninja Program- Need help? Fundly’s Social Ninjas are ready!

/fundly info@fundly.com

Questions?Follow us!

Easy, Social Fundraising