social media for writers
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TL;DRHow authors can use social media effectively
Buzzy NielsenLibrary Director
October 27, 2012This presentation is licensed under a Creative Commons 3.0 Attribution
United States license. http://www.creativecommons.org
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Pew Research Center’s Internet & American Life Project, Digital Differences, April 13, 2012
Who's on these sites?
Internet users* who use social networking sites
Ages 18-29
Ages 30-49
Ages 50-64
Ages 65+
87%
68%
49%
29%
*78% of the population as of the time of the surveys.
Social media is ...
a conversation.
Social media is ...
another form of marketing.
Social media is ...
outreach.
Social media is ...
A way to let your fans speak for you.
Social media is NOT ...
difficult.
Social media is NOT ...
time-consuming.
Social media is NOT ...
useless.
The most difficult adjustment for an organization is learning to let go.
You cannot place controls on socialmedia. It will take off on its own,whether you want it to or not.
A few case studies
Laurie Notaro - Facebook
What you see
Ubiquity
When your friends “like”something, you hear about it.
Facebook is good for ...
Getting information out to lots of people
Interacting with fans
Sharing different types of content
Neil Gaiman - Blogging
Blogging is good for ...
Sharing longer-form content
Having more expansive conversations
Testing new ideas
Christopher Moore - Twitter
What you see
Twitter is good for ...
Quick bursts of thought or information
Sharing links to interesting content
Engaging in quick discussions
Things they share
Books and writing
Books and writing
Extra content
Extra content
Stuff they're doing
Stuff they're doing
Stuff they're doing
Projects
Projects
Things about their lives
Things about their lives
Randomness (i.e. personality)
Randomness (i.e. personality)
Randomness (i.e. personality)
Opinions
Opinions
Conversations
Conversations
Some other social media sites
Social networking (Google+)
Some other social media sites
Pinboards (Pinterest)
Whirlwind tour of sharing
Documents (Scribd)
And it's all mobile, too
Sharing is fiendishly easy
Remember
Be yourself on social media, just asyou would in person. Your fanswant to see a real person, withinterests, opinions, and a life.
New writing for new media
New writing for new media
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