social media for surgical trainees professionalism, promotion, and paradigms

Social Media for Surgical TraineesProfessionalism, Promotion, and Paradigms

Dr. Stewart MorrisonRACSA Communications Officer

Orthopaedics – SET 2

Conflicts of Interest✚ None to declare

Introduction

✚ Internet

✚ Web 2.0

✚ Social Media

Social Media

Communication

Introduction

Physicians

Patients

Practice

Physicians

Doctors using social media, as doctors

✚ collegiate interaction ✚ consuming information ✚ sharing

information

People using social media, who happen to be doctors✚ social interaction ✚ consuming content

✚ sharing content

People using social media, who may one day be doctors✚ High school ✚ university

✚ childhood

Use

Misuse

Professionalism

Research

Physicians

Use

Misuse

Professionalism

Research

Physicians

Use

Misuse

Professionalism

Research

Physicians

Use

Misuse

Professionalism

Research

solid ✚ tangible ✚ degradableaffected by space and distance

transmissible ✚ persistent searchable ✚ replicable

… What conversations have you had in elevators?

PhysiciansWhat is it?

✚ Ethical practice✚ Reflection and self awareness✚ Responsibility and accountability✚ Respect for patients✚ Working with others✚ Social responsibility

Use

Misuse

Professionalism

Research

“… the contract between medicine and society expects physicians to embody altruism, integrity, and trustworthiness”

Chretien (2008)

PhysiciansHow do we learn it?

“professionalism is learned largely through the information processes of experience and socialisation…

…. however, as the practice of medicine becomes increasingly complex, such an informal process no longer suffices”

Use

Misuse

Professionalism

Research

Swick (1999)

Physicians

Use

Misuse

Professionalism

Research

Physicians

Use

Misuse

Professionalism

Research

Patients✚ Seeking information

✚ Seeking support

✚ Seeking comparisons

Use

Misuse

Research

Patients

Use

Misuse

Research

Patients

Use

Misuse

Research

Patients

Use

Misuse

Research

Practice

Training + Education AdvocacyPromotion

Who

Why

HowStrategy

Policy

Regulation

… to engage?

✚ colleagues ✚ patients✚ potential patients✚ the community✚ the media

… to empower?

✚ clinicians✚ practice staff✚ communications

Practice

Who

Why

HowStrategy

Policy

Regulation

✚ Image control

✚ Other organisations already doing it

✚ Patients and consumers expect it

✚ Could be good for patients

✚ Could be good for surgical training and practice

Practice

Who

Why

HowStrategy

Policy

Regulation

Stephens (2012)

✚ To whom will it apply?✚ How will staff be educated?✚ How will it be enforced?

http://socialmediagovernance.com/policies/

Practice

Who

Why

HowStrategy

Policy

Regulation

Practice

Who

Why

HowStrategy

Policy

Regulation

Draft Policy

Practice

Who

Why

HowStrategy

Policy

Regulation

✚ Section 133 of National Law: Regulation of Advertising of Health Services

✚ No testimonials, or purported testimonials✚ Testimonial defined as “positive statement” by the guidelines✚ Advertising Standards Bureau (ABS) vs. Smirnoff 2012✚ ACCC vs. Allergy Pathway 2011

Case Studies

Organisation

Surgeon

Case Studies

Organisation

Surgeon

Conclusion

✚ Social Media is here to stay

✚ Provides opportunities for patients, surgeons, training, and practice

✚ Paradigm shifts in communication practice need to be reflected in contemporary concepts of privacy and professionalism

Thank you