social media for reluctant hr pros

Connected HR

WHY, HOW, and WHERE to Begin Using Social Media

Agenda• Why Avoid Social Media?• HR 2.0• Who’s Online, and Where?• Steps to Developing HR 2.0 Literacy• Social Media is a Business Process• Your Next Steps

Why Avoid Social Media?• Time• Control• Fear of Looking Bad• ROI Questions

Why HR 2.0?

Efficiencies

Effectiveness

Engagement

Adventure

Community

Fun!

So what now?• Listen• Engage• Respond• Drive• Lead

Listening• Twitter• Google Alerts• RSS• Glassdoor • LinkedIn• Yelp• Quora

• Internal data – exits, declines, surveys, promotions

• Customer commentary

• Vendor commentary• Tweetdeck

Engaging and Responding• Internal Surveys• Internal Community Tools • Facebook Fan and Career Pages• LinkedIn Company Page• LinkedIn Groups• Internal and External Blogs• Twitter

Driving and Leading• ROI

– Present State– Activities– Results

• Source internal advocates• Track what works. Adjust and track again.• Share results

Make it a Business Process• Automate• Delegate• Schedule• Internalize• Be Consistent• Measure ROI – Quantify results

Next Steps

Socialize with Me!

Twitter: Frannyo

LinkedIn & Facebook: Franny Oxford

http://frannyoxford.com

Franny@Frannyoxford.com

408-372-6696