social media for nomcvb members

Post on 12-May-2015

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Next level of review for CVB members on important metrics and using Google Analytics to track success of social media outreach and efforts. As well as quick keyword research.

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Applied Social Media Join the Party

My Website. My Rules.

But there are things you can and can’t control

Visitors Overview shows total visitors, unique visitors and time on site.

4

Google

Narrow down exactly where your visitors are coming from.Google

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You can even get a detailed breakdown into the state and city and the quality of traffic from each.Google

Referring sites can be a powerful resource. Analytics shows the current top referral sites ad the quality of that traffic.

Google

A review of the keywords can also be helpful to determine which search terms have the highest quality and where to focus your SEO and paid search efforts.

Google

Visitor Loyalty and Length of Visit drill further down into visitor behavior.

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Google

Which pages of your site are getting the most traffic and what people are doing on those pages – leaving, continuing into the site? Which products are most popular?

Google

Using Analytics you can track the goals on your website –leads, sales, or particular URLS.Google

House Party

Facebook Customize and tailor your page to best fit the immediate needs of your audience

FacebookFacebook Use Static FBML to create customized tabs to share your Menu, Specials and Cool information.

FacebookFacebook Use WildFire to create promotions, contests and giveaways

FacebookFacebook Connect your other Social Networks to create a 360-degree experience in one place

FacebookFacebook Target Page updates by age, gender and location

Facebook Target new users with Facebook Ads

Facebook\Facebook Measure your success with Facebook Insights

Block Party

Twitter Customize your search to a specificgeographic region

Twitter Organize and effectively handle messages with a third party application like CoTweet

Twitter Create multiple searches

Foursquare

Who’s “checking in” to your business?Foursquare

Yelp

There’s a great big world outside of your block

You are here.

How do you get found?

Social is Searchable

- Own Your Online Presence

op·ti·mize : to make as perfect, effective, or functional as possible

op·ti·mize : to make as perfect, effective, or functional as possible

http://www.google.com/sktool/

There’s no place like home.

FSC |Interactivewww.fscinteractive.com

www.Twitter.com/fscnola

4122 Magazine Street New Orleans, LA 70115

504.894.8011

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