social media for ngos and non-profits

Post on 19-Oct-2014

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Government & Nonprofit

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A presentation aimed at NGOs, non-profit organizations and activists in India about how social media has changed the dynamic with the audience. Delivered in September 2014.

TRANSCRIPT

Photo by Oatsandsugar - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/59049593@N03 Created with Haiku Deck

Photo by Nina Matthews Photography - Creative Commons Attribution License https://www.flickr.com/photos/21560098@N06 Created with Haiku Deck

Storyful/intro slide

The world’s first social media news agency.

• State-of-the-art strategies and tools for finding news as it is breaking on social media

• Verifying eyewitness content from all over the world

• Distributing newsworthy eyewitness content to newsrooms.

• Licensing viral content

Photo by otodo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/38235797@N03 Created with Haiku Deck

Photo by damiengabrielson.com - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/41819939@N00 Created with Haiku Deck

Photo by Mukumbura - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/11738433@N03 Created with Haiku Deck

Photo by Jon Wiley - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/61436699@N00 Created with Haiku Deck

Photo by amphalon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72427312@N00 Created with Haiku Deck

Photo by photophilde - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/82182478@N00 Created with Haiku Deck

Photo by Jhong Dizon | Photography - Creative Commons Attribution License https://www.flickr.com/photos/27636029@N05 Created with Haiku Deck

Photo by xavi talleda - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/46527925@N04 Created with Haiku Deck

Klout.com

The Usual Suspects• Fans/followers• Retweets/shares• Replies/comments• UGC submissions• Reach• Klout Score

Real Indicators• Intended audience acquired• Reader -> Customer• Conversations generated• Reader -> Participant• New sources acquired• Gains made

Photo by Dipanker Dutta - Creative Commons Attribution License https://www.flickr.com/photos/8927987@N04 Created with Haiku Deck

Photo by Nina Matthews Photography - Creative Commons Attribution License https://www.flickr.com/photos/21560098@N06 Created with Haiku Deck

Mandy Jenkinsmandyjenkins@gmail.com

@mjenkins

MandyJenkins.com

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