social media for museums workshop : museums association conference 2011
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© webyogi 2011
Building Social Media NetworksMuseums Association Conference 2011
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Build your social networks…
• What is Social Media?• Social media case studies• Social media game• Measuring social media
hashtag #museums2011
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Why you should be excited
about Social Media
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800 million users
200 million on Twitter1 billion tweets a week
2nd largest search engine
Whoa! Google+ surpasses 43 Million Users
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Re- thinking marketing
Old style Marketing
• Telemarketing• Trade shows & events• Direct mail• Email • Print• TV/Radio ads
Interruption based
New Inbound Marketing
• Search Engine Optimisation• Blogging• Social Media• Really Simple Syndication
(RSS)• Videos• Mobile
Permission based
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Social media is…Just about human beings having
conversations and relationships through the use of online technology. It’s simply a new form of mass media.
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Social media – Who gives a damn?
• Low cost • Unlimited access• Simplicity• Global reach• SEO social signals• Measurability
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The conversation prism
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Social Media In MuseumsCase Studies
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Brooklyn Museum
Brooklyn Museum: Community: Posse
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Babble on about Art
artbabble.org/
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www.thewomensmuseum.org/
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Social media GameThis game introduces you to social media & gets you thinking about how to use it ….
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Choose a Museums Audience
• Mum – Looking for free local activities• Student – Researching topic• Local Historian – Looking for archives• Art Lover – Interested in exhibitions• Older Person – Looking for activities
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Lets play!Match audiencesto social media cards
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Tools to help
Use these tools to find out where audiences go online
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forrester.com
How people behave online
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Different audiences like …
• Creators blogging, making videos• Critics reviewing, commenting• Collectors bookmarking, rss feeds• Joiners Facebook, Twitter, communities• Spectators Blogs,Video,Forums,Reviews• Inactives none of the above!
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http://www.forrester.com/empowered/tool_consumer.html
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Who is using which sites?
Source : Flowtown
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Use multiple social media tools
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Social Media MeasurementSocial Media Metrics…
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Social media ROIGoal = Ticket sales•Baseline : Where do you stand now?•Are people that find your website from Twitter clicking on your booking pages? •Set up a goal to reach payment success page in Google Analytics
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How to measure ROI•Set up Segments, Goals & Funnels - Analytics
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Social media traffic = 7,963 more visits
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Social media plan“Social media should be
integrated with wider business objectives”
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5 step social media plan
1: Listen2: Prepare3: Engage4: Go Offline5: Measure Success
http://mashable.com
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What next?• Seduce your fans• Create great content• Outreach to bloggers• Encourage reviews• Make content shareable• Mobile website
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Before you go….Think SEO!
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Follow @webyogi
Looking for digital marketingSEO or social media advice?
Visit www.webyogi.co.uk
Thank you!Any questions?
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Thank you to the following companies for original content…
Seomoz – SEO pyramidForrester – Socio technographic ladderMuseumNext – Workshop gameMashable – Social media planFlowtownBrighton Museums
Credits
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