social media for mobile facebook and 2013 trends
Post on 21-Jan-2015
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Agenda
• Social Media Overview
• 2013 Trends
• Mobile Websites, Apps and Mobile Facebook
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Resources After the Talk
• Email Karen: karen@karenkefauver.com
• LIKE Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business
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Social Networking
BoardwalkBoardwalk
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How We Access Social
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Social Media Overview
• Biggest Players in Social Media Field - by numbers of users:
• Google+
• You Tube
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Social Media 2013
• QUESTION:
• What’s driving the continued growth of social media?
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Mobile 2013
• ANSWER:
• MOBILE!
• More people are using smartphones and tablets to access social media!
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Trends 2013
• VIDEO
• More people watching videos.
• PROLIFERATION
• New social media sites continue to emerge and catch on.
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Trends 2013
• THE GLOBAL LIVING ROOM
• Social TV is on the rise
• SOCIAL CARE
• Social Care is transforming customer service.
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Trends 2013• HYPER-INFORMED CONSUMERS
• Social media is transforming the way that consumers across the globe make purchase decisions.
• OPPORTUNITY FOR ENGAGEMENT
• Consumer attitudes toward advertising on social media are still evolving.
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Social Media Overview
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Mobile Apps/Web
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Mobile Phone Sites
13Designed by Eric Bloom of Mobile MarCom
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Karen’s Mobile Phone Site
• Designed by Eric Bloom of Mobile MarCom
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Social Media 2013• Time spent on mobile apps and the mobile web account for 63 percent
of the year-over-year growth in overall time spent using social media
• 46% of social media users say they use their smartphone to access social media
• 16% say they connect to social media using a tablet
• With more connectivity, consumers have more freedom to use social media wherever and whenever they want
• Source: Nielsen and NM Incite’s 2012 Social Media Report
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Facebook on Mobile
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Facebook RULES!
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Facebook on Mobile
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Facebook on Mobile
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Facebook on Mobile
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Facebook can be accessed in 2 ways on a mobile phone:
1. Mobile browsing sitem.facebook.com
2. Facebook mobile appThe app is available on smartphones and can easily be downloaded in the app store on the phone.
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Social Media Overview
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Facebook Mobile App
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Facebook Mobile App
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BoardwalkBoardwalk
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Messenger for Mobile
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Social Media Overview
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Social Media Overview
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Social Media Overview
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Tips
• Status Updates: Short!
• No complex graphs, charts, infographics
• Select powerful photos that inspire, educate or surprise
• Google+
• App Store: Download Facebook mobile app, Page Manager, Facebook Poke, Facebook Messenger
• Visit Facebook mobile site (from your browser on your phone)
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How much time should your business invest in Facebook?
BoardwalkBoardwalk
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• Do my customers / prospects look for services like mine on smartphones and tablets?
• What sorts of services are they likely to search for my business and businesses like mine on (Yelp, FourSquare, Google?
• How much effort will it take to better position myself for exposure through mobile or video search?
• Is that effort going to be worth it based on how much of my customer and prospective customer base is I’m likely to reach?
Wednesday, January 9, 13
Resources
• Bloomberg News: Facebook Rises on Optimism for Mobile Ad Sales Increase; By Brian Womack on January 02, 2013
• New York Times: More Facebook Changes, Aimed at Users on the Go; By PAUL BOUTI on January 2, 2013
• Facebook Help: www.facebook.com: Using Your Page on Mobile
• HubSpot, Nielson Report, Social Media Examiner
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2013 Classes with Karen
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Resources• Email Karen: karen@karenkefauver.com
• Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business
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