social media for insurance

Following customers into social media

Communication has been democratized

The Lifestream Age Consumer generated content Age of the digital camera Wifi & broadband

Facebook – Doubled since 9/08 Twitter – Doubled since 3/09

More messages in more places Attract rather than detract Build communities not databases Communicate “with” instead of

“at” Economy of a million niche markets

Google loves social media 24/7 access Connect directly with decision

makers Build frequency more efficiently

and dynamically

Be interesting Build awareness Generate relationships Show passion Demonstrate honesty Create discussions Listen, listen, listen

Social networking (Facebook) Blogs (Wordpress) Microblogs (Twitter) Reference tools (Wikipedia) Peer to Peer Sharing (YouTube) Research (Google Alerts) Peer to Peer Reviews (Yelp)

Recruiting Branding Call to action Market research Entertainment Networking

P.O.S.T. Method People Objective Strategy Technology

Who is your audience? What do they like and dislike? What motivates them? What do they talk about? Obsess

over? What are their demographics?

Who are the stake holders? What is the end goal? What will your audience do if

you’re successful? Will you organization be more

valuable for having started the campaign?

Which verbs are important?

Which analytics and data will show you reached your objective?

What resources (time, labor, financial) are available?

Who will have ownership? What are competitors doing?

Which technologies are important? Video, picture, audio sharing Per-to-peer networks vs. Blogging When and how will content be

generated? Who is the caretaker and

observer?

Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein

Measure Awareness (Web Traffic) Measure Acquisition (Conversion

rates) Measure Retention (Reputation

management) Qualities (Trust, Influence,

Coolness factor)

Have a personality, a perspective and passion

Define your audience Listen more than you talk Have a plan and keep the end in

mind Make a schedule and budget time

Engage in conversations by being helpful and by giving more than you take

Consumers will share their opinions whether or not you want to hear them

Concentrate on building word of mouth by delivering interesting and relevant content

Build trust and add value first. “Bring wine to the picnic”

Alls

tate

Blo

gfo

rum

s.alls

tate

.com

Alls

tate

Face

book

face

book.

com

Alls

tate

You

Tube

youtu

be.c

om

Alls

tate

Face

book

face

book.

com

Keit

h W

ain

ausk

i,

Farm

ers

@in

sura

nce

answ

ers

Sta

te F

arm

Agents

linke

din

.com

Toe dipping Educational content

Video, links Staying top of mind Branding as the experts Developing relationships Retweeting, replying, interacting

Focus on relationship building between people

Twitter search conversations Interject value into conversation

Use social media tools to be a catalyst for real, in person interaction

Create an internal platform facilitate sharing of information and creativity

Comment, reply, retweet, forward information that adds real value to people

Don’t be that guy

Number of new relationships Traffic to website Increased revenue Decreased expenses Conversion rates

Focus on consultative selling Be educational Watch what you say Walk before running Prove communicate enhance repeat

Develop content and distribute Teach three agents to be experts Evaluate, find successes, repeat

William Crozer702.339.3002

clutchmediagroup@gmail.com