social media for cpas - student edition
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Social Media for CPA Professionals
Student Edition
Presented by: Tom Hood, CPA, CITP, CGMA CEO Maryland Association of CPAs Business Learning institute
Tom Hood, CPA, CITP, CGMA
Tom Hood, CPA, CITP, CGMA CEO MACPA www.macpa.org and Business Learning Institute (BLI) www.blionline.org!
http://www.linkedin.com/in/tomhood/!
If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way.
– Accounting Today Magazine!
• Named the Second Most Influential in Accounting by Accounting Today Magazine 2013
• Linked-In Top 150 Influencer • Top 25 Influencers in Learning & HR by HR
Examiner • Top 25 Thought Leaders in Public Accounting
by CPA Practice Adviser • Working on Learning Management with
AICPA/CPA2Biz, Cloud Curriculum, Performance Management !
Download today’s slides at … www.SlideShare.net/thoodcpa
American Institute of CPAs
"It starts with the fact that globalization and the information technology revolution have gone to a whole new level. Thanks to cloud computing, robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled smartphones, the world has gone from connected to hyper-connected.”
- Thomas Friedman NY Times author The World is Flat
The single most important trend in the world today
Common Mispercep-ons
• Timewaster – “social notworking” • I don’t want to know what you had for lunch
• No real business use – No ROI
ROI?
hDp://cpa.tc/4qv
Our research methodology #MBSN MACPA New Young Professional Network collaborating to identify issues
What’s keeping young professionals up at night?
Top Seven Issues 1. Information overload (including accounting and tax
complexity) 2. Work / life balance 3. Generational issues and communications (including
upper management not sharing knowledge with the younger generation)
4. Developing networking skills 5. Keeping up with technology -- especially the cloud 6. Finding career guidance 7. Understanding social media benefits
CPA Success blog post http://cpa.tc/1ef
Five Things Every Professional Needs to be Good At
1. Learning and staying on the cuRng edge. 2. Managing your career (yep, you have to
take charge of your own career). 3. Doing the work (research, produc-vity,
communica-on). 4. Interac-ng with your peers and
colleagues. 5. Becoming a thought leader in your field.
-‐ Allen Blue co-‐founder Linked-‐In hDp://lnkd.in/HghTcX
Keeping Up With Technology
http://www.macpa.org/blog/category/6/technology-social-media
Tom’s Top Five Reasons CPAs Should be on Social Media
1. Connec-ng 2. Collabora-ng 3. Learning 4. Innova-ng 5. Moving People
Virtual Connec-ons – Real People
hDp://dupress.com/ar-cles/social-‐business-‐study/ Follow @DU_Press @deloiDe @MITSloan
Business is Social
“Bill’s blog makes me feel connected to the organization in a way I had not felt before. I feel more informed and closer to the organization than ever before.” – from a Marriott Finance Team member during an MACPA Professional Issues update at their HQ in Bethesda, MD ].
What if you could keep your organization informed and inspired by your thoughts?
The MarrioD Story – Engaging Finance Team
Listen: Use Social Media to turn the bullhorn around
Three authors ReTweeted this blog post which mentioned their books…
http://www.cpasuccess.com/2012/01/the-top-ten-business-books-of-2011.html
Learn
FEI’s own Edith Orenstein on Researching SEC & Social Media
Follow: @feiblog @brocromanek
Innova-on adop-on = Social Networks
“The degree to which an individual in a social network is connected to other individuals in the network (actor centrality) has been shown to have a major influence on that individual’s adop>on of business innova>ons.” – Research Report by Associa-on of American Medical Colleges
Social Media connects us to thought leaders
Case Studies On the Cover of a Magazine?
• BCG & Company – blogs, twiDer • Naden/Lean – blogs, twiDer • James Carroll – facebook, twiDer • Morris & D’Angelo
Thought Leadership
35
Social Media Engages & Shares Insights
The twiDer stream from AICPA Leadership Academy
Real Time Focus Group
Example of using TwiDer to get immediate real -me feedback for this preso
Advice for today
Risk Management Don’t let this happen to you
This is the biggest fear of social media. You can mi-gate this fear with training and a good policy. MACPA’s social media policy incorporates the Code of Ethics of the CPA Profession and our State Board of Accountancy into the best of breed policy from IBM. On the next slide.
MACPA Social Media Policy
hDp://cpa.tc/21c
• Based on social media best prac-ces
• Tied to MACPA Vision, Purpose, and Strategy
• Includes CPA Code of Professional Conduct
MACPA’s Social Media Policy 1. Participate 2. Be smart & safe
(principles tied to CPA code of conduct and organization’s mission, purpose and values)
3. Most importantly… explore and have fun!
Some Guidelines
Why accoun-ng students should care about Social Media
“In-‐forming is the individual person's analog to open-‐sourcing, outsourcing, insourcing, supply-‐chaining, and offshoring. Informing is the ability to build and supply your own personal supply chain—a supply chain of informa8on, knowledge, and entertainment. In-‐forming is about self-‐collabora8on—becoming your own self-‐directed and self-‐empowered researcher, editor, and selector of entertainment.
– Thomas Friedman
“In a period of rapid change and increasing complexity, the winners are going to be the people who can LEARN faster than the rate of CHANGE and faster than their COMPETITION.”
-‐ Tom Hood, CPA.CITP.CGMA 7/22/14 T
Source: www.C4LPT.co.uk
Top Ten Learning Technologies 1. TwiDer – micro-‐upda-ng tool 2. GoogleDocs/Drive – online collabora-on tool 3. YouTube – video hos-ng and sharing tool 4. Google Search -‐ web search 5. Powerpoint -‐ Presenta-on sonware 6. Evernote – Produc-vity tool (and content cura-on) 7. Dropbox – File storage and synchroniza-on 8. Wordpress – blogging tool 9. Facebook – social networking site 10. Google+ Hangouts – Video mee-ngs * Bonus Slideshare – presenta-on hos-ng and sharing tool
Social Learning is quickly emerging as a major use of social media and a way to engage deeper with our members and par-cipants.
Tom’s Favorite Tools
“Use the tools, don’t let the tools use you.” – Francine McKenna @retheauditors
• Twitter • Linked-In • Blog • Slideshare.net • Evernote • Tweetdeck.com • Hootsuite.com • Zite.com
Five Ways to Get started… 1. Create your digital
footprint (Linked-‐In, Facebook, Google +, TwiDer)
2. Start listening (use google reader and twiDer to start listening)
3. Make friends (build your network and follow on twiDer)
4. Create & Share (join the conversa-on by commen-ng, Retwee-ng, and start a blog)
5. Recognize & Reciprocate (always recognize and aDribute other’s work)
More Resources CPA Success posts about social media hDp://www.cpasuccess.com/social-‐media/ Self-‐directed learning guide – 15 min a day hDp://www.cpalearning2.com/ Can Social Media Help You Learn? hDp://cpa.tc/sociallearn Making Social Media Work for You hDp://www.journalofaccountancy.com/Mul-media/TomHood.htm Social Media for Learning hDp://cpa.tc/sociallearn Social Media for CPAs and CEOs – interviews & stories hDp://cpa.tc/social How to Leverage Social Media – Journal of Accountancy hDp://cpa.tc/8u
Recommended Reading • The Corporate Blogging Book by Debbie Weil
• Crush-‐It by Gary Vaynerchuk • The Whuffie Factor by Tara Hunt • Here Comes Everybody by Clay Shirky • Social Media Strategies for Professionals and Their Firms by Michelle Golden
• Switch: How to Change When Change is Hard – Chip & Dan Heath
• Escaping Velocity by Geoffrey Moore
Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com
Follow me on:
ü Twitter : http://www.Twitter.com/tomhood
ü LinkedIn: http://www.linkedin.com/in/tomhood
ü Facebook: http://www.facebook.com/thoodcpa
ü Google +: https://plus.google.com/104372556333854919205
ü Slideshare: http://www.slideshare.net/thoodcpa
ü Youtube: http://www.youtube.com/thoodcpa
ü Second Life avatar name: Rocky Maddaloni
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