social media for aols webinar€¦ · social media is not everyone’s cup of tea it’s more than...

Social Media For AOLS

WebinarBrought to you by AOLD & Nigel Esmond D’souza

Overview

Introduction to Social Media

Facebook for business

Twitter for business

LinkedIn for business

Case Studies

Questions

After this webinar you should be able to:

1. Define what social media is

2. Relate how past marketing principles have present applications

3. Determine if social media is right for your brand or your organization’s brand

4. Cite examples of who is currently doing social media well

What is Social Media?

News redefined

Business Uses for Social Media

1. Public Relations

2. Customer Service

3. Loyalty Building

4. Collaboration

5. Networking

6. Thought Leadership

7. Customer acquisition

Remember

Social media is a complimentary medium to your overall marketing strategy

If your product sucks, social media wont fix it

if your customer service sucks, social media can help

If your repeat business sucks, social media can help

If your company’s word of mouth sucks, social media can help

Social Past

Communicating though common interests

Identifying Need

Branding Presence

Sales / Relationship Building

Past Communcation

Dated ways of communication:

Email

Telephone

In Person Meeting

All have barriers

Time delay

Permissions

Physical Presence Needed

Types of Content

Varied

Human

Frequent/Consistent

Re-shareable

Timely

Credible

Inclusive

Successful posts are:

Short: Posts between 100 and 250 characters get about 60% more likes,

comments and shares

Visual: Photo albums, pictures, and videos get 180%, 120%, and 100% more

engagement respectively

Optimized: Page Insights help you learn things such as what times people

engage most with your content so you can post during those hours

How to: write quality posts

Make sure your posts are relevant to your audience and business Be

succinct, friendly and conversational

Share photos and videos because they tend to be more engaging

Ask questions or seek input

Give access to exclusive information and specials

Be timely by posting about current events, holidays or news

What is Twitter?

140 characters in length

What are your doing now?

@ Reply

“DMs”

Retweeting

Hashtags

Why is Twitter important?

It’s the place where news often breaks

Established itself as the main source of live update information

“Trending”

Search Engine Optimization

Why LinkedIn?

90% of professionals use social media to get access to thought leadership &

information they couldn’t get elsewhere.

3 out of 4 professionals rely either lightly or heavily on professional networks

to support business decisions.

81% of LinkedIn members prefer to have separate social networks for their

personal and professional lives.

4 easy steps to build an audience

Invite your family, friends and coworkers first

Reach out to people through existing means of communication – email, phone,

in person etc

Mention your company pages across your website and other channels

Add LinkedIn/Facebook/Twitter follow links to website & emails

Who is doing it well

Twitter:

@Polaris_Survey

CanadianGIS

SeriousSurveyor

https://twitter.com/BCLandSurveyors

Facebook:

https://www.facebook.com/TrimbleCorporate/timeline

https://www.facebook.com/ge0mattix

LinkedIn

https://www.linkedin.com/groups/4083207

Social Media is not everyone’s cup of tea

It’s more than just setting up a Facebook or Twitter page.

It’s about strategically building your brand online.

Generating real, meaningful traffic.

Amplifying your brand beyond your circles utilizing the ripple effect.

It’s about engagement.

It’s about “Listen First. Sell Later.”

Devise a strategy. Plan your campaign.

Hire Social Media Consultants to strategize, plan and manage your campaign

to further show you ROI.