social media & event marketing

Social Media & The Future Of Event Marketing

Prepared by: Gemma CravenOctober 30, 2013

Social Media & the Future of Event Marketing

• Social media today • Why social media and events?• The four stages of an event• How do I plan for social media?

Why Social Media & Event Marketing?

Why Is Social Media Important?

1. The way we obtain information has changed

2. Search is now key in our online discovery process

3. Social networks are our connection point

4. Mobile and mobility are more important than ever before

TwitterSome Vital Social Statistics

1 in every 13 people on Earth is on Facebook

Almost 1 million accounts are added to Twitter every day

Over 6 billion hours of video are watched each month on YouTube

We Talk About Remarkable Experiences

Events Give A Moment In Time

Core Components of Social At An Event

Organize With Social

Choose A Social Tool For Event Planning

Involve the Crowd In Your Agenda

• Crowdsourcing can drawi in an audience to an event by asking them to help shape the agenda

• Ask your audience to participate in something linked to the reason they are at the event

• Make it simple• Crowdsource in plenty of time to action the crowd’s decision

• Tools and services like Yelp or Angie’s List can help connect with others who have had similar experiences, used suppliers, locations and more

Social Media Connects You To Recommendations

Promote On Social Channels

Pre-Event: Drive Agenda & Attendee Excitement

• Establish a social presence to enable promotion of the event

• Publish any speakers details• Set up calendar of content and start to tease this on social

channels • Create an event hashtag for use throughout the event

Short Form Video Is Quick & Effective

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Find & Engage With Influencers

Engage With Attendees During The Event

During Event: Amplify Speakers & Content

• Stoke conversations around important influencers at event• Use social channels to release exclusive content to attendees• Use real time tools (Twitter) to track, participate in and

showcase trends to other attendees• Encourage attendees to create content throughout the event

Create Displays Using Social Media

Think About What Your Attendees Are Doing

@gemsie

• Ensure you are not asking your attendees to do something that does not align with what they are doing at the event

• Build around core elements of your session with social media activations

• Be sure to do a thorough scout of your venue with your social media plan in hand

• Engage a conversation manager to help manage this

Extend The Lifetime

Create a Social Hub To Extend Content

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Share Images And Content

Allow Attendees To Make Lasting Connections

• Social channels enable attendees to make lasting connections after the event and continue discussions

• Provide recaps and useful assets for sharing (images, playlist, video)

• Track trends and reach to understand full volume of conversations at event

• Social feedback is vital for understanding future event themes

How Can I Plan For Social Media At My Event?

Plan Your Approach

Create LearnDrive

KnowListenDefine

Social Advertising

Content Syndication

Digital Media Relations

PerformanceMeasurement

Optimization

Social Experience

Community Management

Influencer Management

Content Activation

Social Insight

Search & Behavior Insight

Look To Large Scale Sporting Events To Learn

Gemma Craven

Email: gemma.craven@ogilvy.comTwitter: @gemsieLinkedin: linkedin.com/gemsiecraven

Thank You – Let’s Connect!