social media day: snapchat for business #smdaysd

HOW TO CREATE A WINNING STRATEGY ON SNAPCHAT

HAPPY SOCIAL MEDIA DAY

FROM LAYOFF TO LINKEDIN

THANK YOU AOL

• HEAD OF SOCIAL MEDIA, BMC SOFTWARE

• 8+ YEARS IN B2B AND B2C SOCIAL MEDIA

• JOINED SNAPCHAT IN 2013

• SNAPCHAT UDEMY COURSE CREATOR

• THECARLOSGIL ON SNAPCHAT

AT THE END OF THIS PRESENTATION, YOU WILL BE ABLE TO:

USE ADVANCED STRATEGIES TO GROW FOLLOWERS

LEVERAGE GEO-FILTERS TO BUILD AWARENESS

DRIVE CLICKS AND CONVERSIONS TO PROVE RESULTS

UNDERSTANDING THE BASICS

MOBILE APP USED FOR MICRO-CONTENT STORYTELLING

PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG

CONTENT POSTED DISAPPEARS WITHIN 24 HOURS

“SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER”@CarlosGil83

REAL TALK

WHY SNAPCHAT MATTERS

200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY

MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK

BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN

BRANDS ARE FLOCKING TO SNAPCHAT

MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017

REAL TALK

“IT’S NO LONGER ABOUT SEXTING, SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS”@CarlosGil83

TAKE RISKS AND BE HUMAN

CONTENT SHOULD BE FUN, CREATIVE, INFORMATIVE, ENGAGING

BECAUSE CONTENT DISAPPEARS, ENGAGEMENT IS HIGHER

BUILD ADVOCACY AND UGC THROUGH TAKEOVERS

REAL TALK

“IT’S 2016, PEOPLE WANT TO ENGAGE WITH PEOPLE AND NOT BRAND LOGOS”@CarlosGil83

KEYS FOR GROWING FOLLOWERS

LEVERAGE EXISTING SOCIAL MEDIA CHANNELS

HIRE SOCIAL MEDIA INFLUENCERS

TARGETED INSTAGRAM AND FACEBOOK ADS

LEVERAGE EXISTING SOCIAL CHANNELS

INFLUENCERS BRING REACH AND STORYTELLING SKILLS

TARGETED ADS ON INSTAGRAM AND FACEBOOK

KEYS FOR CREATING CONTENT

CREATE CONTENT COMPLIMENTARY TO YOUR BRAND

BE HUMAN, TRANSPARENT, AND HAVE FUN!

USE GEO-FILTERS TO CREATE UGC OPPORTUNITIES

GO “BEHIND THE SCENES” WITH YOUR CONTENT

EXAMPLE: TACO BELL VALENTINE’S DAY CAMPAIGN

EXAMPLE: W HOTELS

KEYS FOR CONVERTING

RUN FLASH SALES EXCLUSIVE TO SNAPCHAT

OFFER FOLLOWERS COUPON CODES TO MEASURE SALES

USE CREATIVE TOOLS TO OVERLAY CTA’S AND URL’S

BUILD A LOYAL AUDIENCE & COMMUNITY

RUN FLASH SALES AND OFFERS

RECAP AND NEXT STEPS

SNAPCHAT IS “IT” AND IT’S HERE TO STAY

THE KEY IS TO TELL ENGAGING, CREATIVE STORIES

DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY

REAL TALK

“THERE’S NO INSTANT ROI IN SOCIAL MEDIA, YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT”

@CarlosGil83

Carlos Gilcarlos@carlosgil.biz

www.snapchatforbusiness.com