social media day 24-1-2013: social media policy

Mic Adam

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

Social Media Policies#vlsmm

Agenda

• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)

• Steps towards a Social Media Policy

• Social Media Policies made simple

What we know!

Frequency of access

0

1 0

2 0

3 0

4 0

5 0

6 0

7 0

D a ily

W e e k ly

M o nthly

N o a c c o unt

(c) Vanguard Leadership – Oct-Nov 2012

What is bound to happen?

And also this...

SoMePol @ companies

1 in 5 (c) Vanguard Leadership – Oct-Nov 2012

Employee Awareness of the SoMePol

(c) Vanguard Leadership – Oct-Nov 2012

Time for a poll!Who has a social media policy?

Social Media Policy

Your idea of a Social Media Policy?

It can be different

Or even better

And one step further...

These times are over... Mostly

Time for a SoMePol

Topics that need answering

• Legal Framework?

• Policy or Guidelines?

• Why do you need a policy?

• Who makes the policy?

• Perspectives of the policy?

• How do you make a policy?

• What needs to be in the policy?

• How do you implement a policy?

First, the legal framework…

• No specific social media legislation

• CAO 81 & 34

• “Wet op privacy – (8/12/92)

• Impact of general legislation

• Labour law

• Privacy law

• Intellectual property law

• Other laws (slander; stalking; etc.)

Guidelines or Policy

• Policy is official and enforceable

• Control legal burden

• Cover HR items

• Identify risk

• Guideline is a suggestion and not enforceable

• Communication piece

• Motivate and inspire users (ambassadors)

• Create positive frame of mind

Who contributes to the policy? And Why?

Marketing HR IT Legal Mngt Team Employees Unions

How to create a social media policy?

• Social media policy creation software

• http://socialmedia.policytool.net/

• http://socialpolicygenerator.com

• Social media policy examples

• http://socialmediagovernance.com/policies.php

• Write one your own

How Long Is your SMP?

6%

56%

38%1 page

2-3 pages

4+ pages

(c) Vanguard Leadership – Oct-Nov 2012

Social Media Policy/Guidelines35+ areas of interest

W hat content does the SM P focus on?

42,9

32,1

21,4

28,4

10,7

57,1

28,632,1

50

10,7

0

10

20

30

40

50

60

SoMe D

efintio

ns

Overv

iew S

oMe

Company S

oMe A

ccounts

Spokesperson R

uls

Emplo

yee Rule

s

Emplo

yee Guid

elines

Respond Chart

Tips &

Tric

ks

Do's & D

on 'ts

Request access

(c) Vanguard Leadership – Oct-Nov 2012

Anatomy of a good policy

Some examples

Key to success

Roll-out

How were they informed?

40%

20%

18%

16%

6% 0%

Not Intranet post Em ail P resentation Training V ideo

Roll-Out van een Sociale Media Policy

Best Practices

More videos on: http://pinterest.com/micvadam/social-media-policy-video-s/

A good alternative!

Start your Social Media Policy Now!

Need or want to discuss more about Social Media Policies!

@MICADAM

/MICADAM

/MICVADAM

MICVADAM

/MICVADAM

+32 47850 41 35

MIC@VANGUARD-LEADERSHIP.BE

/MICADAM