social media crisis, trolls and blunders

April 13, 2023Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute

Crisis, Trolls,

Blunders: How to

Prepare for the

InevitablePresented by Douglas KarrPresented by Douglas Karr

2

Let’s put things into perspective

You are here

Client Impact

Client Explains Impact

Social Media Crisis Lifetime

Social Media Reaction

(Pays)

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Mashable’s Biggest Social Media Disasters of 2012

McDonald’s – promoted hashtags #mcdstories

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Mashable’s Biggest Social Media Disasters of 2012

Snickers – paying celebrities

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Mashable’s Biggest Social Media Disasters of 2012

American Rifleman – Good Morning Shooters!

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Mashable’s Biggest Social Media Disasters of 2012

Celeb Boutique - #Aurora is trending

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Mashable’s Biggest Social Media Disasters of 2012

Chick-Fil-A

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Mashable’s Biggest Social Media Disasters of 2012

Microsoft and Ann Coulter

KitchenAid – Obama’s Grandma

Stubsucking Hell

American Apparel – Bored during the storm

Gap – Hurricane Sandy

Macy’s and Donald Trump

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Reality16

Perception

Defense

Lawyers Approve the Plan, Not the Response

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What’s a Crisis?

It impacts clients, prospects and/or your reputation.

It has momentum and is growing.

There’s no immediate remedy

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Don’t Feed the Trolls Stay on your turfRecruit your fansDefend yourself

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Blunders Stay on your turfRecruit your fansDefend yourself

Acknowledge

Apologize

Assert

Assess

Act

Abdicate

Credit: Jason Falls

This

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Since @GeniusPack hasn’t followed

me, I couldn’t send them a private

message even if I wanted to.

This

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Blunders Stay on your turfRecruit your fansDefend yourself

Don’t be anonymous, empower your staff, solve the problem

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Empower

Contact Doug, Marty or Jenn

DK New Media

120 E Market St, Suite 940

Indianapolis, IN 46204

317.456.2564

info@dknewmedia.com

Marketing Tech Bloghttp://www.marketingtechblog.com