social media crash course, updated

Social Media Crash Course

Goals1) Today’s landscape2) Players and Tools

3) The Rules

The Landscape

922%

growth of Facebook profiles created by 55+ year olds in the

last 6 months

328%

growth of Facebook profiles created by 34-55 year olds in the

last 6 months

103 million

number of US users on Facebook

$46,893,000

Amount Obama’s YouTube video views during election are worth if

they’d been put on television

143,851 vs

18,455Facebook fans of

Scott Brown vs Martha Coakley

16,959 vs

4,285Twitter followers of

Scott Brown vs Martha Coakley

The players & tools

Facebook

Facebook

Profiles - Individuals

Groups - Grassroots

Causes - Non-Profit

Pages - Public Orgs/Businesses

Facebook

facebook.com/pages

Facebook

facebook.com/pages

Facebook

Facebook

facebook.com/pages

Facebook

facebook.com/pages

FacebookFacebook Ads: A Microtargeting

dream

Twitter

What the heck is it?

Twitter

Share what you’re interested in

TwitterWho is participating?

Every day peopleNewspapersBusinessesNon-ProfitsElected Officials

TwitterWho is participating?

TwitterSome tools to help

LinkedIn

LinkedInSocial Network for business people

YouTube/Ustream/Flickr

del.icio.us/FriendFeed/Feed Readers

del.icio.us

Social Bookmarking

FriendFeed

Social Media Aggregator

Feed Readers

Keep Track of Site Updates

The Rules

The Rules1) Message, message,

message2) Be authentic

3) Be transparent4) Don’t ever, ever, ever do

something anonymously5) It’s a conversation

6) Have fun

Questions?

katieharbath.com/socialmedia - @katieharbath