social media checkup and social media advertising
Post on 12-Jan-2017
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Establish your brand. Build awareness. Drive traffic. Build your email list. Provide customer service. Engage and empower customers. Generate inquiries. Increase sales.
Social media goals
Pick 3
3. Choose the right platforms. Professional, business-oriented. LinkedIn Profile and Company Page
General, targeted, entertainment & friend-focused Facebook Company Page, Facebook Group
Broad-reaching, diverse, news-oriented Twitter Account Video entertainment and information YouTube Channel Helpful for location-based businesses, Google SEO Google My Business Page
What about these platforms?
Engaging visual storytelling, photos and graphics Instagram Account
Highly visual traffic driver, female-dominated Pinterest Business Account
Easy multimedia blogging, skews younger Tumblr Account 6-second videos, ready-made for Twitter Vine Account Impermanent multimedia messaging Snapchat Account
4. Use the right tools.
Schedule: Buffer Hootsuite Facebook Scheduler CoSchedule Design: Pablo Canva Haiku Deck
Dimensions vary.
FacebookCoverimage:851x315pixelsProfileimage:400x400pixels
Twi>erHeaderimage:1500x500pixelsProfileimage:400x400pixels
YouTubeChannelimage:2560x1440pixelsProfileimage:400x400pixels(pulledfromGoogleaccount)
LinkedInBackgroundimage:atleast1000X425pixelsProfileimage:400x400pixels
GoogleMyBusinessimage:2120x1192pixelsProfileimage:400x400pixels(pulledfromGoogleaccount)
Destinations • Internalwebpage–
NOTyourhomepage.
• Mobile-friendlyform.
• (Contact,emailsubscripYon,feedback,inquiry,contestentry)
• ProductPage.
• Video.
Best times to post 12-1pmonSaturdaysandSundays3-4pmonWednesdays1-4pmonThursdaysandFridays
12-3pmonMondaysthroughFridays5-6pmonWednesdays
Monday-Wednesday:2pm-4pmESTThursday-Friday:Noon-3pmESTSaturday-Sunday:9am-11amEST
MondaythroughThursdayexceptbetween3-4pm
2-4amandeveningseveryday5pmonFridays8-11pmonSaturdays
The Key to Social Media Ads • Aspecificand
measurablegoal.
• TherightdesYnaYon.
• AclearcalltoacYon.
• Eyecatchingvisualorvideoclip.
• Awaytotrack.
1. Pickyourgoals.(Pick3.)2. Knowyouraudience.3. Choosetherightplaborms.4. Usetherighttools.5. Checkyourbranding.6. Makeyourmessageclear.7. Usethespaceyou’regiven.8. PlanyourdesYnaYon.9. Don’twasteYme.10. Getresults.(Payforads.)
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