social media case study: how jw marriott create buzz about indian food blogger awards

India Food Blogger Award Campaign, JW Marriott Mumbai

11-14 Oct, 2013

Index

Objective

Flow of the event

2 Activities conducted with the hashtag:

• #IFBAatJW (Live Tweeting)

• #LoveForFood (Contest)

Index

Twitter Summary: Tweets, Participants & Reach

Facebook Summary: Total Posts - Posts, Participants & Reach

Overall Statistics

Impact & Learnings

Purpose of the Contest

• To create a buzz on Social Media about the Indian Food Blogger Awards to be held at JW Marriott Mumbai

• To increase interactions, fans and followers through the same

Flow

• The activity started on the 11th of October

• A Twitter contest was conducted on the same day & the winner was awarded an entry to the event

• A Facebook contest was conducted on 12th & 13th October with the same gratification

• Posts on Facebook & Twitter were put up on through out the week to promote the contest as well as the event

Flow

• Conversations around the awards were build up throughout the 4 day campaign

• On the day of the awards i.e. 14th October, real-time conversations on Twitter engaged the nominees & guests which helped in created excitement & buzz

• Finally, Live Tweeting during the award show kept everyone updated about the activities at the venue (JW Marriott Mumbai) and the winners

Total Tweets- 488

#IFBAatJW

#LoveForFood

Total Participants- 161

Total Reach- 324278

Tweets by Participants

Tweets by Participants

Trended

The JW Marriott Handle and Hashtag both trended in India!

Total Posts- 16

Album Upload

Screenshots of Entries

Statistics

• Total Tweets: 488

• Total Participants: 181

• Total Contest Entries: 308

• Total Reach: 4 Lakhs

• Total Facebook Interactions: 182

• Increase in Twitter Followers: 60

• Increase in Facebook Fans: 78

Impact & Learnings

• Gained 60 followers on Twitter

• Increased awareness about the Indian Food Blogger Awards

• Gratified the winners with an exclusive invite to the event at JW Marriott Mumbai, leading to word of mouth publicity

Thank You!

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