social media branding by dawn jensen

Social Media Branding for Professionals

Social Media Business Catalyst Series

Me: @dawnrjensenWhat I Do: @virtualoptions

Social Media Branding:

Creating Platforms,

Influence & Profits with Social Media

Who I Am: Social Media Speaker |Digital Marketing Coach | New Media Author | Trainer

What I Do: Work with CEOs, Committed Entrepreneurs, and Leadership Teams to Create Visibility, Leverage, and Increased Profitability Using Social Media

@dawnrjensen @virtualoptions

Dawn Jensen

Social Media Speaker,

Digital Marketing Coach, New

Media Trainer

Email: speaker@dawnraqueljensen.comWeb: dawnraqueljensen.comLinkedIn: DawnonLinkedin.comTwitter: DawnonTwitter.comFan: DawnonFacebook.com

Your Brand

• Create Social Media Strategy

• Match & Marry online with offline

• Establish Editorial Calendar

• Create Social Media Content System

Research first. Do a Litmus Test:

• SocialMention.com• Hyperalerts.no• Alerts.google.com

Find out what’s been posted and being said about you, your business, and brand

1) Set Your Strategy

Does it coincide with your Mission, Vision, Values?

Does it take care of your internal & external audiences? (Have you defined them?)

How have you set your plan in place?

How will you be HUMAN?

• Finding your unique voice to create a

relationship with your fans.

• Find ways to focus on the benefits

of your expertise rather then listing

your services.

Editorial/Social Content Calendar

Digital Embassies and Outposts

Website Blog

(Hybrid) Site

Facebook

Linkedin

PinterestTwitter

YouTube

Slideshare

Google+

Digital Embassies & Outposts

Website*

Facebook• Fan Page• Profile• Groups Linkedin

• Profile• Company Page• Groups

YouTube Channel

Twitter

Slideshare

Delicious

Pinterest

Google+• Profile• Page

Digital Embassies &

Outposts

Create Social Capital

• Establish First Layer of the Social Media Layer cake

• Build up or enhance Social profiles

• Manage the consistency between personal & professional

2) Start Small

• Foundation: Start Small

• Tailor to top tier Social Media

3) Build Deliberately

• Build Deliberately. • Think of it a

layer cake.

Website

Facebook• Fan Page• Profile• Groups Linkedin

• Profile• Company Page• Groups

YouTube Channel

Twitter

Slideshare

Delicious

Pinterest

Google+• Profile• Page

Digital Embassies &

Outposts

Build Social Trust Factor

• Consider Blogging, blog commenting

• Linkedin Questions & Answers

• Participate in Linked in Groups or start one

• Create Facebook Group/Community

SOCIAL MEDIA PROFILES

F a n s F r i e n d s F o l l o w e r s

“Fish Where The Fish Are” 905+ Million are on FacebookTo be successful:

scan the ‘seascape’ learn more about the fish

that you’re trying to reachConnect with the right

school (community)

Facebook

Personal/Profile Page• Represent real people• Limit of 5,000 friends• Personal use• You control who is

confirmed or ignored as a friend

• Facebook can shut down your profile if in violation

Fan/Business Page• Visible to everyone on

the Internet by default• Represent entities:

Only the official representatives of a public figure, business or organization

• Unlimited Fans

Establish Social Authority

• Consistent Posts• ROI from Social

Calendar• Recap & Insights

SOCIAL MEDIA PROFILE: LINKEDINF a n s F r i e n d s F o l l o w e r s

LinkedIn Company Profile

http://www.linkedin.com/companies

Linkedin Public Profile

Network Statistics

Be unreasonablePut yourself out thereBe more interested than interesting

About Public Profiles…BTW

This.

Not This.

This, maybe..

3rd Most Popular Social NetworkSpend 15.8 minutes vs. 12.1 minutes on

Facebook

Pinterest drives more referral traffic then Google+, Linkedin, and YouTube COMBINED

Nearly 1/3 of all the users - $100k

70% of the users are women 25 – 34

4) Be Consistent

• Be Consistent in what and when you post. Get on a schedule.

• Use Tools to work smarter, not harder

Facebook and Linkedin

Editorial/Social Content Calendar

Shameless (and helpful) timesaver

$100 - Social Content Workbook

Extend Social Reach

• Create additional layers of the Social Media Cake

• Add other networks– Slideshare– Delicious– YouTube– Yelp

Stage 2: Digital Embassies and Outposts

5) Work Smarter• Editorial or Social Media

content calendar• Time your posts using

programs like1. Hootsuite.com2. Planyourposts.com3. Tweetdeck.com

Questions? 

No need to go it alone… Resources:Delicious.com/virtualoptions

Remember if…

www.DawnonFacebook.com

Questions? Ask our Fan page!

*Text: “dawnraqueljensen” to 32655(FBOOK)HINT:*Use your “fan page name” too!

Need Social Business Coaching?

$100 - Social Content Workbook$300** - Social Content Workbook Package includes:

• Social Media Workbook• Social Media Strategy Session• Workbook CD • Bonus Content includes:

1. Social Content Calendar Planner

2. Embassies and Outpost

3. Facebook Fan Page Template

Dawn Jensen

Social Media Speaker,

Digital Marketing Coach, New

Media Trainer

Email: speaker@dawnraqueljensen.comWeb: www.dawnraqueljensen.com

Twitter: dawnontwitter.comFan: www.dawnonfacebook.com

Web Fan

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