social media bootcamp - facebook

Social Media BOOT CAMP

Segment 2

Game PlanGame PlanRoad Map to Success Road Map to Success

Social Network Game Plan

(1) Hour

• Social Media 101 Overview • Compound Leverage • Opportunistic Positioning• Goal Setting • Building a Campaign

(3) Hours

• Facebook Profile Makeover• Facebook Lead Acceleration• LinkedIN Profile Makeover• LinkedIN Lead Acceleration

Business Goals for Using Facebook?

Get found by people who are searching for your products or services

Connect and engage with current and potential customers

Create a community around your business

Promote other content you create, including webinars, blog articles, or other resources

Setting up Your ProfileKey PointKey PointOn Facebook, Profiles are meant for people and Fan Pages are meant for businesses. To fully engage and leverage Facebook’s features, you should create a personal profile.

One or Two???

Setting up Facebookwww.Facebook.com

Please log into your Facebook page now……

Facebook Training Video

Do What Makes Sense!

Don’t Over Do IT!

Setting up Privacy Settings

Privacy settings will assist you if you are using Facebook for both business and personal.

Setting up your profileClick on the “Info” tab and then “Edit Information.”

Basic information: Birthday, hometown, relationship status.

Personal information: Interests, activities, and a short “About Me” description.

Contact information: Email address(es), phone number(s), location, website.

Education and Work: High schools and universities you attended, as well as companies where you worked.

Setting up Your ProfileBasic Information

Education

Work Information

Profile web address

Shhhhhh………………

Advanced Search for You

Adding a Profile Image

Upload a professional photo.

Make sure you use a photograph that will portray your image in a business environment.

Adding Photographs

You can create Photo Albums and Upload Images to the Albums.

BE AWARE OF THE IMAGES YOU ARE UPLOADING.

Be Smart!

Facebook Page

Finding Friends

Finding Friends

Finding FriendsThen go for the friend invite……

Setting the Appointment

Chat

Posting Information

What NOT to DO!

Posting InformationMIX IT

UP!

2 or 3 to 1

Connecting – remember quota

1. Invite for your 2 New

2.Send message for your old and new

3.Complimentary Wall Post

4.Chat

THEN CONVERT!!!!!!!!!!!!!!!!!

Groups

Groups

Events

Creating events is a great way to connect with your fans and to give them a reason to visit your Fan Page and participate in your business.

Event Promotion

Creating events is a great way to connect with your fans and to give them a reason to visit your Fan Page and participate in your business.

3 Parts Here

1. Click that your attending

2. Share

3. Invite

1

2

3

3 Parts Here

1. Click that your attending

2. Share

3. Invite

1

2

3

3 Parts Here

1. Click that your attending

2. Share

3. Invite

1

2

3

Ads and PagesAdvertising on Facebook

Ads and PagesAdvertising on Facebook

Ads and PagesAdvertising on Facebook

Jewelry Jewelry Store

With Wedding Band Promotion

Ads and PagesTrack Your Progress

Ads and PagesTrack Your Progress

Ads and PagesTrack Your Progress

Assignment Meet with your team Determine who is doing what for your

company every day! Spend the time that seems right for the job Remember

1. Maintain a relevant profile2. Be active regularly3. Be relative and conversational4. Plan regular promotions5. Have Fun!