social media basics

Presenter: Lori Pritchard

LP Life Coaching Strategic Plan

Successful Marketing

Objective• Why did you join Toastmasters

• Top social media sites

• The right mind-set

• Your business strategy

• Great marketing applications

• Driving traffic to club

Why did you join Toastmasters?

• Get over the fear of speaking• Employment and career opportunities• Socializing• Networking• Educational opportunities

Why did you join?

Top Social Media SitesMembership building Sites

FacebookTwitter

Linked InMy Space

Blogs

www.FaceBook.com

• The average age of uses “46”• The average income is “$89,000”• The place to engage in business networking

for 30-to-60-year-olds• Entrepreneurs, small business owners, and

independent professionals• Nearly 450 million users

www.Twitter.com

• 144 letter cocktail party• Demographic are hard to confirm– Organizations, companies, entrepreneurs, and

independent professionals– Possible age range: 33 to 50– Women slightly outnumbering men

www.Linkedin.com

• LinkedIn has a white-collar audience• Executives from every Fortune 500 company

are members• The average in age is “49”• The average income is “$104,000”• LinkedIn has approximately 53 million users!

www.Myspace.com

• Youth professionals between the age 14 to 26– Speakers– Realtors– Entrepreneurs– Young/hip audience• Innovative product• Services• Opportunities

www.Blogger.com

Great place to: • Share your expertise• Attract new members• Invite club members to post on the site• Post videos and articles• Provide links to other sites (i.e. your website)

Ask the questions:

•What are you doing now? •What is on your mind?

DON’T TAKE THESE QUESTIONS LITERALLY!!!!

Savvy Markets

1. Share expertise

2. Build trust and credibility

3. Drive traffic to their website

• Keep an open mind• Be yourself• Energy attracts

followers• Know your ideal

member

• Respond to post• Allow people to post

comments• Make the time to

engage your followers

The Right Mind-Setto Attracting Members

One Post Fits All

One Post Fits All

The End