social media barometer - ncprsa 2012 pr and marketing seminar - martin waxman

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Social Media Barometer

Martin Waxman November 15, 2012

© 2012 Martin Waxman. All rights Reserved.

NCPRSA PR and Marketing Seminar

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Good to meet you IRL

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Search me…

Ontogeny recapitulates phylogeny

Is semantic search the end of serendipity?

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The new generation gap

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I’d like that to go

Mobility means never having to say you can’t reach me

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The face of new media

We do the programming but we don’t get paid

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Digital first communications

Beyond publicity… Time for PR to lead

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…putting things in focus

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How we get there

1. Strategy

2. Training

3. Content

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Barometer

1. Search me – semantic search…is it the end of serendipity?

2. Generation gap – 35 is the new dividing line

3. I’d like that to go– mobility means our online connections are always with us

4. Face of new media – we’re the programmers yet we don’t get paid

5. Digital first communications – media’s adapting. PR can no longer sit idly by…

@martinwaxman #NCPRSA

@martinwaxman #NCPRSA

Contact: Martin Waxman martinwaxman@gmail.com

Blog: myPALETTE Twitter: @martinwaxman

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