social media & b2b
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Social Media & B2B
Ryon Harms – www.TheSocialExec.com
Today
Does B2B and Social Media Mix? You Are the New Media Becoming A Connector 5 Ways to Get Started Now Tools of the Trade
B2B Social Media Spending (2010)
60% Plan to Spend More on Social Media
54% Currently Use Social Media (up 9%)
How They Use It
Measuring Success
You Are the New Media
Skip the Gatekeepers
The You Chronicle
Authenticity & Expertise Are Key Social voice
doesn’t follow communication guidelines or identity standards.
Demonstrate your expertise through social media: have a measurable impact on your sales efforts.
Becoming a Connector
“Givers Get.” Web: A Platform for Delivering Value to
Many
Delivering Value to One is Good, Delivering Value to Many is Better
What Goes Around Comes Around in Spades
Word of Mouth
Messages Don’t Spread From One Person to the
Next. They Spread When a Message Reaches a
Connector.
Be the Connector
Leverage technology to become a connector
Smart networkers seek out connectors
Connectors attract other connectors
Community
The Power of Connectors
5 Ways to Cash in on Social
#1 Write About Somebody Else Who Does Your Customer Base Want to
Reach?
#2 If You Filter, They Will Come Become a curator of the information
they need
#3 Start A Community
Customers helping customers
#4 Crowd Source Content
Where are your human assets?
#5 Start a Movement
Is there an injustice? Do you have a groundbreaking Idea?
Executive Branding Trinity
Bonus:
Tools of the Trade
Blogs
5 B2B Blogging Rules
1. The 80/20 Rule – 20% You, 80% Them
2. Relationships – Comments, Comments, Comments
3. Seem More Human, Less Corporate
4. Always On Focus Group5. Define Your Business Niche
Hidden Benefits of Blogging
Makes you a better thinker Makes you a better writer Makes you a better
salesperson Makes you a better speaker Keeps you focused on learning Allows you to test out ideas Makes you a better networker
LinkedIn – A Walled Garden
Closed Circuit Networking
Self-Updating Rolodex
Contact Relationship Management (CRM)
Twitter – Never Eat Alone
Exposure
Discovery
Learning
Giving
www.ExecTweets.com
Email is Still Powerful
Stop Asking for Help
Deliver Value
Get Them Talking
Say Something Different
What if I don’t?
Questions?
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