social media as a volunteer recruitment tool

Social Media as a

Volunteer Recruitment Tool

December 2, 2009

Goals

To get an overview of the primary social media tools

To harness the power of social media to promote volunteer opportunities & recruit volunteers for your agency

Issues

Personal v. Professional lines blur

Depending on the size of your organization, you may have to take on the role of the social media marketer

The Social Media Revolution

The Social Media World

Basic Tools

Facebook

Twitter

Flickr

YouTube

LinkedIn

Blogs

Wikipedia

Facebook

Open a Facebook fan page rather than a group

Provides access to powerful statistical information

Updates appear on fans’ homepage feeds

You can brand it with an official URL facebook.com/youragency

Facebook Widgets

Help you create Facebook badges to add on your homepage and newsletters

Link your Facebook fan page to your Twitter account

Twitter

It’s a form of micro-blogging (140 characters)

Use URL abbreviators to compress long websites

Twitter

Twitter Directories

Get listed!

Flickr

Upload photos of your volunteers in action!

It’s a great way to create an archive

Flickr

Photos can be Shared with friends of volunteers

Downloaded by local media/press

Add them to themed groups to maximize exposure

You Tube

Get a Flip Video camera to record your activities

Volunteers can share them with their friends

Videos can be embedded in your website

Powerful statistical information

LinkedIn

Build your network to promote activities on your status

Create a company profile to generate traffic to your site

Join appropriately themed groups and post volunteer opportunities there

Group admins send out e-blasts daily with the group postings

Blogs

Have volunteers, clients, and staff blog about an activity to generate buzz

Embed video and use photos from the event

Link the blog to your website

Wikipedia

Create an entry for your organization describing its history and mission

Wikipedia helps generate traffic to your website where they will find volunteer opportunities

Add This

Sign up and paste the code to help your content go viral

Users can share your content with friends

Your marketing strategy will evolve as the tools evolve.

Always stay on message…

Resources

Facebook.com/facebookpages

Mashable.com

Readwriteweb.com

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Governance

Thank You

You can download this presentation:

http://slideshare.net/fbroder716