social media artwork overview - dimensions & best practices

SOCIAL MEDIA ARTWORK

A Webinar by PaperStreet

WHY STAND OUT ON SOCIAL NETWORKS?

•  ATTRACT NEW AND EXISTING CLIENTS

•  INCREASE BRAND LOYALTY AND EMOTIONAL ATTACHMENT

•  DEVELOP BRAND AWARENESS AND RECOGNITION

•  DIFFERENTIATE YOUR BRAND

•  BUILD CREDIBILITY

•  DEMONSTRATE MODERN APPROACH WITHIN YOUR INDUSTRY  

WHAT’S NEW WITH TWITTER?

DESIGNING FOR TWITTER

LATEST TWITTER EXAMPLES

LATEST TWITTER EXAMPLES

LATEST TWITTER EXAMPLES

LATEST TWITTER EXAMPLES

LATEST TWITTER EXAMPLES

LATEST TWITTER EXAMPLES

WHAT TO AVOID

NO COPY OR TEXT IN COVER AREA

NO COPY OR TEXT IN COVER AREA

A GOOD LAW FIRM EXAMPLE

A GOOD LAW FIRM EXAMPLE

DESIGNING FOR FACEBOOK

DESIGNING FOR LINKEDIN

DESIGNING FOR GOOGLE+

DESIGNING FOR YOU TUBE

KEY NOTES FOR DESIGNING FOR EVERY SOCIAL NETWORK

•  Your designs are going to be viewed on a wide range of devices and networks, it’s important to consider a universal design that can be easily adapted for each social network.

•  Don’t be too wordy. In fact the trend is to not use copy, but rather a strong photo for the artwork.

•  Create a consistent online portfolio.

•  Design for the common editable sections on every social network such as banners, cover photos, background images and display photos.

THE PITFALLS OF IGNORING SOCIAL MEDIA

•  Don't be selective, it may not be your favorite social network but users everywhere are important.

•  Ignoring any or all of these networks is consciously ignoring your audience which will reflect poorly on your business.