social media and your (online) neighborhood

Social Media and Your (online) NeighborhoodCommunity building gets sweeter with the power of online networking

Katie Laird | Schipul - The Web Marketing Company | www.schipul.com

www.flickr.com/photos/csb13/191446285

Tuesday, October 27, 2009

What we’ll talk about...

• Storytelling tools on the Web

• The art of listening

• Tapping into Human Motivation

Tying Community building and Web tools together

Find this presentation: www.slideshare.net/happykatie

http://www.flickr.com/photos/23373808@N07/3988177683/

Doing what you do best

http://www.flickr.com/photos/73645804@N00/440672445/http://www.flickr.com/photos/21787159@N00/352250460/

http://www.flickr.com/photos/poorfish/410056337

What’s your Story?

So my point is...

1. Message 4. Plot

2. Conflict 3. Characters

4 Elements of Storytelling

Who is your audience?

???????????? ???????????? ????????????

????????????

Take care of your people.

Marketing success

Community love

Let’s talk tools

www.flickr.com/photos/thomashawk/509296254

All about...Blogs

Celebrating the life of Mac, the baby elephantwww.houstonzooblog.com

•Mac naming contest (7500 entries)

•Mac’s birthday card contests

•Elephant adoption packets (thousands sold and increased awareness)

Mac the baby elephant (2006 - 2008)

Embeddable pics and videos

1000’s of personal Stories

http://www.houstonzoo.org/herpesvirusresearch/

Research Fund Drive

Helping a Community heal after a tragic losswww.houstonzoo.com/mac

http://www.youtube.com/user/houstonzoo

Elephant endotheliotropic herpesvirus (EEHV)

U.S. Humane Society - CEO Storytellinghttp://hsus.typepad.com/wayne/

Find Stories that resonate with you.

Google Blog:http://blogsearch.google.com

Ice Rocket:www.icerocket.com

Technorati:www.technorati.com

Anatomy of a Blog post

Some great Blogging tool options:

www.wordpress.org www.typepad.com www.blogger.com

Read others’ Stories and tips/tricks for inspiration

• Beth Kanter: http://beth.typepad.com/

• NetSquared Blog: http://www.netsquared.org/blog

• Online Fundraising Blog: http://www.onlinefundraisingblog.com/

• The Fundraising Coach: http://fundraisingcoach.com/

• Just Giving Blog: http://justgiving.wordpress.com/

• Non Profit Tech Blog: http://www.nonprofittechblog.org/

• Read Write Web: http://www.readwriteweb.com/

• Donor Power Blog: http://www.donorpowerblog.com/

300 million Facebook-ers

307 million AmericansTuesday, October 27, 2009

It IS personal (but you keep control)

Avoiding someone? BLOCK THEM!

Pages are powerful on Facebook!www.facebook.com/pages/Houston-Zoo-Inc/15008187525#

Strong fan following

Visual announcements

Fan photos

Page Power in Facebook2. Listening and Engaging: Facebook Magic!

Facilitate offline networking

53 ‘yes’194 ‘maybe’

888 members

521 photos

Facebook Causes - Social Fundraisinghttp://apps.facebook.com/causes/beneficiaries/11

Track your top recruiters

Feature on your Profile page

Chipin on Facebook!

The Facebook Marketing Bible: www.insidefacebook.com

All about...Twitter

http://www.youtube.com/watch?v=ddO9idmax0o

Micro-Blogging with Twitter (www.twitter.com)

Twitter includes others in ongoing dialogue

Houston Children’s Museum on Twitter: www.twitter.com/cmhouston

Use as a platform to help others!

HPL on Twitter: www.twitter.com/HoustonLibrary

www.threadbanger.com/post/12723

How can you play with your audience?

www.squarespace.com/iphone

/www.flickr.com/photos/cybertoad/3211981392/

www.twitter.com/houstonzoo

www.crowdeye.com

http://search.twitter.com www.tweetbeep.com

Use free tools to track the Twitter buzz...

Musicians and artists promote on MySpace

Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas

LinkedIn connects professionals

Main: www.linkedin.com

NPO communicator opportunities on LinkedIn

Start a group to connect your Community

Ask and answer questions

Create a poll

LinkedIn vs. Facebook vs. MySpace

Playing with Rich Media

www.flickr.com/photos/thomashawk/288335335/

Chronicle it all with videoUnited Way: www.youtube.com/unitedway

Zappos: www.youtube.com/user/zappos

Schipul: www.vimeo.com/schipul

Buy a Flip camera (seriously)

http://www.theflip.com/

NPOs share their challenges and triumphs through photoshttp://flickr.com/photos/camera_rwandaNPOs can qualify for free account: www.flickr.com/good

Tap into the Collective creativity!

http://www.flickr.com/photos/sulla55/3402883279/

http://www.flickr.com/groups/houstonzoophotooftheweek/

http://www.flickr.com/groups/houstonzoo/

http://www.flickr.com/houstonzoo/

Tracking the Buzz

http://www.flickr.com/photos/jfchenier/76721307/

(remember, it’s all about the Story)Tuesday, October 27, 2009

Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

IceRocket: www.icerocket.com

www.google.com/alerts Email updates for your company

name and keywords

www,technorati.com/watchlist Powerful Social Media search engine

watches for your terms and updates you

http://alerts.yahoo.com Yahoo! alerts you of any

occurrences of defined terms and names

Due diligence on your StoryListening and Engaging: Tracking Tools

What is an Alert? (www.google.com/alerts) Listening and Engaging: Tracking Tools

Addictive and essential Google Reader: www.google.com/reader Tuesday, October 27, 2009

Motivations of Humans

http://www.flickr.com/photos/32323502@N00/294326851/ Tuesday, October 27, 2009

Let’s digest ALLL this brain candy!

• Find the tools that work for you

• Master the art of listening

• Discover your audience’s motivation

Tying Community building and Web tools together

Find this presentation: www.slideshare.net/happykatie

www.flickr.com/photos/49503124519@N01/2191110642/

Thanks for participating today!

Katie LairdSchipul - The Web Marketing Companywww.schipul.com(281) 497.6567, ext 519

Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatieFlickr: www.flickr.com/happykatie

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