social media and the biodiversity heritage library...a 10 minute tour

Social Media and the Biodiversity Heritage Library

…a 10 minute tour

Prepared for the BioOne Board of Directors Meeting at MBL, 11/30/12 Matt Person MBLWHOI Library Biodiversity Heritage Library ASU/MBL History and Philosophy of Science Program

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Staff weekly create two regular types of posts on the BHL Facebook page. The firstis daily quizzes, which pose questions about biodiversity for users to answer.The second is biodiversity news updates, which are posts highlightingnews stories relevant to the biodiversity realm. Whenever possible, staff linkall posts back to BHL content.

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Shark Week

+101% +34% +47% -35% -67%

American Trails

-21% -13% +14% +8% +8%

Theodore Roosevelt

+27% +11% +46% +18% +75%

Halloween +58% +186% +37% +16% +250%

Catesby/Presidential Pets

+34% +73% +44% +31% +325%

Bone Wars +82% +201% +44% +41% +358%

Thanks to Cathy Norton and Diane Rielinger, MBLWHOI Library, Susan Skomal, BioOne, Martin Kalfatovic and Grace Costantino, BHL