social media and social responsibility for youth leaders

+

Janette Toral http://janettetoral.com

Social Responsibility through Social

Media

Twitter: @digitalfilipino Facebook: /janettectoral

Source: wearesocialsg

+Campus advocacy campaigns should go online

+Be Social

Talk to interested

people

Content.

Customize product

messaging.

Answer relevant inquiries.

Get people to talk to you.

Share success stories.

Create a community.

Engage.

Get feedback.

Incentivize engagement.

+Millennials - Born between 1982 to 2004

n  10 to 32 years old this year 2004. (Strauss – Howe)

http://www.theatlantic.com/national/archive/2014/03/here-is-when-each-generation-begins-and-ends-according-to-facts/359589/

+Millennials

n Open to change n Agree on their own terms

n Doesn’t have brand loyalty – RC Cola to Coca-Cola

+What is our role in the digital world? What should you do?

+Example: Youth groups should prepare for ASEAN integration

Build our ASEAN identity

Help solve issues that divide us.

Promote doing

business in your area.

Educate others

about what’s going on.

Source: Junie Del Mundo, EON

+ One Internet Day – Yolanda Fundraiser – involved speakers from different countries

http://bit.ly/oneinternetday2013

+No to cyber-bullying. Be ethical even when critical.

Quote source: Junie Del Mundo, EON

http://www.onlinejobslifestyle.com/

+Fitness Revolution Online

+

n  Be innovative with your project approaches.

n  Present content with a fresh perspective.

+Creating a differentiation

Make advocates feel like rockstars. (even if you are the rockstar.)

+Build trust

Twi$er:  @digitalfilipino  0917-­‐4490011  Facebook:  jane$ectoral  

http://digitalfilipino.com/ecom

http://digitalfilipino.com/influence