social media and reporting
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Social Media & Reporting
Steve ButtryTCU Student Media
August 16, 2012#JSchoolCamp
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• stephenbuttry@gmail.com• zombiejournalism.com
• Do agencies, people on beat use?• Watch for public videos getting attention
(will often see links, mentions on Twitter)• Embed in stories, blogs
• Interview by video Hangouts• Find sources on breaking news stories• Follow sources in Circles• Follow beat topics in Sparks• Boosts search results
Photo sharing
• Do agencies, people on beat post photos?• Search for keywords, photos• Invite people to contribute photos on
news stories• Connect w/ people posting photos• Seek permission (check conditions)• Give credit
Document sharing
Link-sharing
Location-based services
• “Mayor” is great source about a business or venue (employee or customer)
• See who has checked in for breaking news story
• Tips might provide questions for stories• Break story w/ Foursquare “shout”• Provide tips on campus-area venues
Social blogging
• Gaining popularity for Gif blogs• Great for niche, narrow-focus blogs• Strong sharing• Highly visual
Networking, travel
• Connect with sources• Find new sources through connections,
groups• Discussions help find experts• Check updates, slides, travel• Search by location & keyword
Curation
Live reporting
Social fame is fleeting
Ways to use social media• Daily routine• Find sources• Breaking news• Crowdsourcing• Investigative
reporting
• Report news• Distribute content• Personal &
newsroom accounts• Market brand• Generate revenue
• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help w/ search, conversation
• Connect w/ sources (balance, disclosure?)
• Check pages of agencies, people on beat• Crowdsourcing (ask on their pages as
well as yours)• Look for people in the news• Ask for permission to use photos
Options for using Facebook:• Use branded accounts• All or most content public on personal
account• Subscriptions• Journalist page
• Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Breaking news• Crowdsourcing
Why use• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with
eyewitnesses• Powerful real-time search
?
Before the big story breaks• Follow lots of local people (location
search, replies, retweets, check followers)
• Join local conversation• Master Twitter search (advanced)• Promote local #hashtag taxonomy
(#okstorm, #tcunews)• Use Twitter routinely on your beat
When the big story breaks• Twitter Search
(advanced)• Connect w/ witnesses• Crowdsource• Tweet early & often• Seek verification• Address rumors (say
what you don’t know)• Seek photos
• Converse• Answer questions• Thank contributors• Promote fresh content• Link to new reports
(even competitors’)• Be human (fun where
appropriate)
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know
Converse w/ public
Link to fresh content
Link to fresh content
Follow up• stevebuttry.wordpress.com• slideshare.net/stevebuttry• sbuttry@journalregister.com• @stevebuttry• zombiejournalism.com
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