social media and new media workshop (fsi) py363 - day 1
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New Media and Social Media Workshop
Foreign Service Institute ndash Department of State
School of Professional and Area Studies
Public Diplomacy Division Director Matthew Lussenhop
Instructors Chris Degnan Matthew Lussenhop Eric Schwartzman
Course Number PY363
July 17 2009
2
Housekeeping
bull Breaks and Lunch
bull Cell Phones
bull Introductory Course
bull Technical Problems
bull Curriculum
bull Handouts are Digital
bull Twitter Hashtag smstate
bull Spam Email Account
bull Web Browsers
3
Mayor Jerry Brown
Britney Spears
News Media Addict
Star Wars 30th Anniversary
Pussycat DollsAcademy Awards
4
Message Map
Data Points
Overarching Message
Supporting Messages
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
2
Housekeeping
bull Breaks and Lunch
bull Cell Phones
bull Introductory Course
bull Technical Problems
bull Curriculum
bull Handouts are Digital
bull Twitter Hashtag smstate
bull Spam Email Account
bull Web Browsers
3
Mayor Jerry Brown
Britney Spears
News Media Addict
Star Wars 30th Anniversary
Pussycat DollsAcademy Awards
4
Message Map
Data Points
Overarching Message
Supporting Messages
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
3
Mayor Jerry Brown
Britney Spears
News Media Addict
Star Wars 30th Anniversary
Pussycat DollsAcademy Awards
4
Message Map
Data Points
Overarching Message
Supporting Messages
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
4
Message Map
Data Points
Overarching Message
Supporting Messages
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
5
Mainstream Media Training
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
6
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
7
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
8
Junket Junkie
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
9
Controlled Communications
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
10
Conforming to News Cycles
Photo by Olivander
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
11
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
12
Scoring Ink
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
13
Illusion of Control
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
14
White Light Experience
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
15
Evolution of Media
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
16
Web Gave Life to New Media
SEO
Websites
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
17
New Media as Mass Media
Photo by Adulau
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
18
Control through Stridence
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
19
Journalists Relying on Company Websites
Source PR Week
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
20
Email Blasts
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
21
New Media Driving Purchasing Decisions
Source Universal McCann
12
3
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
22
Search Gets Social
Source Wikipedia
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
23
Page Rank is the New PR
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
24
Links as Third-Party Endorsements
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
25
Social Web Arrives
Microblogging
SEO
BlogsPodcastsContent SocialNetworks
Websites
Pure SocialNetworks
Monitoring
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
26
Web Gets Easy
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
27
Photo by Spackletoe
Marketing with Convenience
bull Ease of use
bull Contentrsquos claim to the crown
bull User experience and reputation
bull Flash PDFs UI Navigation
bull Ease of Use and Adoption
Evolution of Customer Experience
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
28
Convenience Online
Source Sit or Squat
search reviewfilter share
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
29
User Experience is Conversation
User Ratings on Comments
Social Search
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
30
What You Say vs What You Do
Whopper Big Mac SubwaySource This Piggy Blog
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
31
Higher Power
Whopper Big Mac Subway
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
32
Citizen Journalism
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
33
No Secrets
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
34
90 Million Photo Journalists
Source Twitpic
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
35
For Immediate Discovery
bull Search is immediate
bull Blogging is immediate
bull Shorter patience thresholds
bull Sharing is nice
bull Anticipate and respond
Photo by Juandazeng
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
36
Web Surpasses Mainstream Media Channels
Source Pew Internet
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
37
Analog Dollars to Digital Pennies
Source Newspaper Association of America
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
38
Press Pool Evaporates
Source Papercuts
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
39
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
40
Social Media Surge
Source Friendfeed
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
41
Social Media Explosion
Source namechk
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
42
Social Media Identity Theft
Source namechk
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
43
Conversations are Media
Source 2009 Edelman Trust Barometer
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
44
Conversations are Intimate
Source Universal McCann
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
45
Conversations have Demographics
Generation Gap
Source Forrester Research
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
46
Conversations are Aggregated
Google Reader
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
47
Rep
uta
tion
Mainstream News Media
Conversations Shape Reputation
Source Shel Holtz
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
48
News is Frequent Updating
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
49
Conversations Empower Consumers
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
50
Trustworthies
Source 2009 Edelman Trust Barometer
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
51
Trust in Government
Source 2009 Edelman Trust Barometer
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
52
NGOs Most Trusted
Source 2009 Edelman Trust Barometer
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
53
Benefit of Leveraging Channels
Source 2009 Edelman Trust Barometer
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
54
Lack of Trust Triggers Desire for Government Regulation
Source 2009 Edelman Trust Barometer
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
55
Government is Responsible for Solving Global Issues
Source 2009 Edelman Trust Barometer
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
56
ROI of Trust
Source 2009 Edelman Trust Barometer
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
57
Gaining Public Trust
Source 2009 Edelman Trust Barometer
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
58
Who Says You Canrsquot Blog
Source Monsanto Blog
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
59
Unfiltered Conversation
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
60
Messaging through Sneeze Posts
Source Monsanto Blog
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
61
Your Domain has Credibility
Source UCLA Online Newsroom
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
62
Domain Links Build Credibility
Source Toyota Online Newsroom
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
63
Participatory PR
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
64
Go Where the People Are
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
65
Inviting them to your Domain to Socialize
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
66
Aligning with Back Channels
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
67
Debunking Misinformation
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
68
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
Foolrsquos Game
Bloggers Podcasters
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
69
Photo by Periodico LaDemocaracia
Just Say No
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
70
Conversations are Addictive
Photo by Why Not Studios
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
71
Price of Free
1 Conversion leaks
2 Investing time in technology
3 Unsupported technology
4 Interoperability
5 Workflow management
6 Storage
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
72
Rethink the Photo Opp
Photo by Leo Reynolds
Brian Stauffer
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
73
Innovation is Risky
Source iPressroom
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
74
New Media Train Everyone
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
75
Surrender to the Conversation
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
76
Afternoon Break
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
77
Filling Your Own News Hole
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
78
Transparency and Authenticity
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
79
Customer Service Rep as Spokesperson
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
80
Unintended Consequences
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
81
Retention Training Manual Leaked
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
82
Coping with an Online Crisis Comcast
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
83
Direct to Consumers
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
84
Getting through the Filter
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
85
Revolution Rant
RevolutionaryAristocratEisner Lassiter
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
86
Share My Experience
Source On the RecordhellipOnline Podcast
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
87
Mainstream Media in Recession
Quantity and Perceived Credibility of UGM Increasing
Peers more Trusted than Official Spokespersons
Government Currently Least Trusted Sector
Frequent and Honest Communications Build Trust
Multiple Information Sources Enhances Credibility
New Media and Social Media offer Effective and Efficient Channels for Informing Conversations
Recap
Source 2009 Edelman Trust Barometer
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
88
BlogsPodcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Channel Map
SEO
Websites
New Media
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
89
New Media Priorities of Government Agencies
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
90
Websites and Online Newsrooms
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
91
Or This
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
92
Website is the Center Point
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
93
Organizing Your Web Presence First
1 Your website is the most crediblesource of information online about your organization
2 A press release distributed on a paid newswire service is the second most credible source of information online about your organization
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
94
Media Relations Resource
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
95
Media Relations Resource RSS by Category
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
96
Media Relations Resource Category Email Alerts
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
97
Media Relations Resource CAPTCHA Codes
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
98
Media Relations Resource PR Contacts View
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
99
Media Relations Resource Sub Headlines
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
100
External and Internal Communications Resource
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
101
External and Internal Communications Resource
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
102
External and Internal Communications Resource
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
103
External and Internal Communications Resource
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
104
Online Video for Direct Communications
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
105
Integrating Social Media
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
106
Data Visualization Resource
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
107
Data Visualization Resource
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
108
Data Visualization Widget
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
109
Data Visualization Resource
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
110
Data Visualization ndash IT Dashboard
Source US Federal Government
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
111
Source Universal McCann
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
112
Links vs Attachments
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
113
Resource Sending Large Files
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
114
Email Risks
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
115
Email Risks Blogger Fights Back
unique visitor to lifehackercom
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
116
Email Risks Blogger Fights Back
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
117
Reverse Engineering Media Contact Lists
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
118
Media Contact Lists by Region
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
119
List Management
a Media Lists
b Outlook Exports
c Opt ins
d Professional contacts
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
120
Direct Communications Coping with Attention Deficits
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
121
Email Newsletter Campaign Elements
1 Content Strategy
2 Frequency
3 Email lists
4 Email Newsletter Templates
5 Landing Pages
6 MeasurementReporting
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
122
Reinventing PR Against Clicks Instead of Clips
Landing Pages
ConversionActivity
ROI
SEO
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
123
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
124
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Housekeeping
- News Media Addict
- Message Map
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Evolution of Media
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- New Media Driving Purchasing Decisions
- Search Gets Social
- Page Rank is the New PR
- Links as Third-Party Endorsements
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- No Secrets
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Conversations are Intimate
- Conversations have Demographics
- Conversations are Aggregated
- Conversations Shape Reputation
- News is Frequent Updating
- Conversations Empower Consumers
- Trustworthies
- Trust in Government
- NGOs Most Trusted
- Benefit of Leveraging Channels
- Lack of Trust Triggers Desire for Government Regulation
- Government is Responsible for Solving Global Issues
- ROI of Trust
- Gaining Public Trust
- Who Says You Canrsquot Blog
- Unfiltered Conversation
- Messaging through Sneeze Posts
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Slide Number 67
- Slide Number 68
- Slide Number 69
- Conversations are Addictive
- Price of Free
- Rethink the Photo Opp
- Innovation is Risky
- New Media Train Everyone
- Surrender to the Conversation
- Afternoon Break
- Filling Your Own News Hole
- Transparency and Authenticity
- Customer Service Rep as Spokesperson
- Unintended Consequences
- Retention Training Manual Leaked
- Coping with an Online Crisis Comcast
- Direct to Consumers
- Getting through the Filter
- Revolution Rant
- Share My Experience
- Slide Number 87
- Slide Number 88
- Slide Number 89
- Websites and Online Newsrooms
- Or This
- Website is the Center Point
- Organizing Your Web Presence First
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Slide Number 97
- Slide Number 98
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Slide Number 105
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Data Visualization ndash IT Dashboard
- Links vs Attachments
- Resource Sending Large Files
- Email Risks
- Email Risks Blogger Fights Back
- Email Risks Blogger Fights Back
- Reverse Engineering Media Contact Lists
- Media Contact Lists by Region
- List Management
- Direct Communications Coping with Attention Deficits
- Email Newsletter Campaign Elements
- Slide Number 122
- Slide Number 123
- Eric Schwartzman
-
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