social media and mobile event technology, tools, and apps oh my!

M619

Social Media and Mobile

Event Technology, Tools,

and Apps

Desiree Lehrbaum & Eric Lukazewski

March 28, 2011

OH MY!!

Mobile is a means to a

greater end • Enable greater and broader participation

• Foster community

• Bridge face to face with digital

• Personalize their experiences

• Foster sustainable approaches

• Package your event experience “to go”

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http://poll4.com

278457 278459278458 279113 279007

KEYWORD

Trends in Mobile

Morgan Stanley predicts by 2015

mobile web will surpass Internet

desktop use

Mobile Phone Adoption• In 2011 more people have mobile phones than have

access to running water (4.6 billion)

• 1 in 4 US mobile subscribers uses a smartphone*

• 1 in 8 mobile adult cell phone users has paid to

download an app *ComScore http://bit.ly/ezHGo1

Image by Joost J. Bakker Ijmuiden

Millenials (1982-1995)• 40% of the workforce will be comprised of Gen Y/

Millennials by 2015

• 80% of current Gen Y/Millenials browse news via

mobile web

• 1 in 5 Millenials have dropped their smartphone in

the toilet

The Mobile Executive• 82% of executives use a smartphone and on

average carry 3.46 devices

• Nearly 2/3 are comfortable making a purchase on

their mobile device

• 45% believe a smartphone will be their primary

device in three yearsSource: Fobres Insights “The Untethered

Executive: Business Information in the age

of mobility” October 2010

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151610 151615151613 151614

KEYWORD

Mobile Devices

Smartphone Market Share

What Kind of

Smartphone

Are you?

Tablets: Not just for Angry Birds• Deloitte forecasts enterprises will

purchase more 25% of all tablet devices

sold worldwide in 2011

• According to Apple more than 80 percent

of the Fortune 100 have already deployed

the iPad in the enterprise or are piloting it

• 65% of execs agree they’ll be using

tablets more frequently than a computer

in 3 years*

The Changing Landscape

“All cars were trucks because that’s what

you needed on the farm. Now trucks are

one in 25-30 vehicles sold. PCs are like

trucks. They will still be around. This

transformation will make some people

uneasy”

- Steve Jobs, June 2010

Size Matters

• Mobility more than just repurposing all your

content onto a smaller screen

• Have to think about

- Context - where and when is user accessing?

- Device - Tablet? Smartphone?

- Purpose

Mobile Behavior

Why Consumption of

Content is Changing

• Improved experience on mobile devices

- Larger screens

- 3G/4G

- Unlimited data plans

- “There’s an app for that”

• Consumers (and attendees) have a wider range of

choices

How are Americans

Using Mobile Phones?

IM

Play music

Record video

Email

Play games

Access internet

SMS

Take pictures

0% 20% 40% 60% 80%

2010

2009

Mobile Video• 200 million YouTube views

appear on mobile devices every

day

• Only 10% of the 229 million

subscribers 13 and over watch

video on their phones

• Almost 50% of the 22 million

mobile viewers in Q2-2010

watched a video on YouTube

making it the the #1 mobile video

channel

Mobile Content

Considerations

• On average, mobile users “move on” after about 60

seconds of content

• 87% of traffic is generated by 10% of mobile data

“power users”

Mobile Payments• Juniper forecasts $22 billion in

mobile banking and payments

in 2011

• Amazon more than $1 billion in

products ordered via mobile

device

• $2 billion of eBay’s $53 billion

in merchandise transactions

were from mobile devices

Buying your Latte with your

Smartphone• 6800 US stores enable mobile

payments from iPhone, iPod

touch & Blackberry

• 1 in 5 customers uses a

Starbucks card to pay

• Majority use their SPs while in line

• More users carry SP than a wallet

or purse

The Growth of Mobile

Developing a Strategy

Forrester POST Methodology

• People - Know your Audience

•Objectives - Decide on your objective before you

decide on a technology

• Strategy - Imagine the endpoint to find your

beginning

• Technology - Utilize the tools that complete your

objectives

What Strategy is Important to

You?

• Enable greater and broader participation

• Foster community

• Bridge face to face with digital

• Personalize their experiences

• Foster sustainable approaches

• Package your event experience “to go”

• What else?

Group Exercise• POST Methodology

Challenges of Mobile in

Events• Environment: Wireless availability, access, and

affordability

• Perception: Many see mobile as a “nice to have”

• Industry: Rapidly changing space

Overcoming Challenges

• Wireless availability &

reliability

• Development of mobile sites/

apps is expensive and

requires deep technical

expertise

• Rapidly changing space

• Create your own wireless

environment

• “DIY” app development &

mobile plug-ins

• Understanding platform

longevity

Challenge Solution

tweet @poll CODE submit a CODE at

http://poll4.com

158524 158527158525 158526

KEYWORD

Mobile Technology

ConsiderationsNative Apps Mobile Web

Development Approach

Custom Development

“DIY”

Piggyback

Sponsorships

“DIY”

“Off-the-Shelf” Development

Web Platform Plugins

Content Access Downloaded Web Browser (Internet Req)

Platforms iPhone, Android, Etc. Web Enabled Devices

Costs $250-$50,000 $50-$5,000

Time 1-3 Months Few Hours to Few Days

Approval Process Required None

Features/Advantages

Push Notifications

Geolocation

Offline Content

Monetization

Wide Platform Coverage

Low Barrier Entry

Easier Update Management

Ease of Setup & Use

ExamplesSHOT Show

Boston Conv Center

Dreamforce

EXHIBITOR2011

EventCamp National Conf

10 P’s - Functionality &

Features

• Presentation

• Presence

• Proximity

• Personalization

• Privacy Source: MeetingTechOnline Buyers Guide

to Mobile Apps http://bit.ly/eV3U2m

• Payments

• Push

• Performance

• Panache

• Permission

Other Mobile Opportunities

SMS• With opt-in, content is delivered at your demand

• Invites opportunities for engagement and can

easily tie in to promotional/sponsorship campaigns

• Universal access - SMS features are enabled on

most mobile phones

Geolocation• “Gaming” increases

engagement and ties exhibit

information in to fun activities

• Foursquare, Gowalla,

Facebook Places - Existing

applications that many

attendees may be using

The Fun of Geolocation

• Reports your location and

location of others

• “Check-in” to popular

locations/businesses

• Earn rewards – points, badges,

and if you check-in the most

can become Mayor and get

freebies or discounts

QR Codes• Print based hypertext links

• Expedite information exchange

(registration, biz card, contact info,

etc.)

• “Scan and Go” - information can

be downloaded and digested

without needing to be stationary.

Attendees can scan and consume

content at their convenience

Digital Collateral• Replaces/reduces amount of trade

show literature by giving attendee

opportunity to download digital

version

• Measurable. Distribution can be

tracked, down to attendee sharing

• Reduces money on printing & shipping

and reduces waste

• Has SMS feature, for those without

camera phones

QR Codes

Real World Examples

Adobe MAX Companion

• Annual developer conference

• 5 days. Over 200 sessions. Over 60 ancillary

events. 3 “unconferences”. Unlimited tweet-ups,

meetings, and informal gatherings

• Needed to communicate it all, allow attendees to

interact, stay connected, and drive additional

information, all while showcasing Adobe

technology?

Aggregate Channels &

Immersive Experience • Agenda

• Detailed session information

• Speaker lists

• Your personal MAX schedule

• Venue Maps

• News and announcements

• Integrated twitter feed

Mass Convention Center

Authority• Custom developed App by

Swiftmobile

• Available on iPhone, Android,

Blackberry, iPad, mobile web

• Venues, transportations, Nearby,

Agendas, social media

• Free - $10K sliding scale of

functionality

Sports SouthSHOT Show 2011

• Exhibitor provided sales

staff with iPads & used an

iPhone/iPad app for lead

retrieval

• Exhibitor developed an

iPad app under a developer

license (no Apple approval

needed), which gave

mobility for demos

SHOT Show 2011

• SHOT Show management

developed an app for attendees

including integrated floorplan with

geolocation support, education

schedules, personalized agenda &

exhibitor suggestions

Swyft TechnologyDreamforce 2010

• Exhibitor received 60 check-ins

from 40 different users in

December 2010

• Tied in check ins with iPad

promotional giveaway and

mayor t-shirt

Cool Technologies

Square• Accept credit card “swipe”

payments from mobile devices

• Allows for cash transactions

• Set up mobile “storefront”

Meeting Space Calculator

• Estimate meeting capacities

based on room sizes

iLeads• Capture leads anywhere, any

time on the show floor or a

party.

• Simply enter the unique

number printed on each badge

- the record is quickly and

easily captured.

Wiffiti• Publishes SMS & Twitter

messages to a screen

• Interactive from mobile

devices

Pollydaddy• Polls can be created and

synced automatically to iOS

devices

• Offline mode allows for easy

mobile polling

Jumpscan• Create your personalized QR

code with contact info

• Link to social profiles and

info including Twitter,

Facebook and V-Card

FatStax• Store a variety of

information with offline

access

• Sync literature, catalogs,

etc. and send to attendees

on demand

Creating your Own QR Codes• Generate QR codes with links to

- Phone numbers

- SMS Msg

- URLs

- Google Maps location

- PayPal Buy now link

- Event

- Social Media Link

Instagram• Users take photos and stylize

them to share with others

• Creative way to encourage

attendees to share photos

Resources

MobileExhibitor.wordpress.co

m•Slideshare

•References

•App Recommendations

•Videos

Contact

@lumendesiree

desiree@lumen-consulting.com

www.lumen-consulting.com

Desiree Lehrbaum

@ericlukazewski

eric@echelondesigninc.com

www.echelondesigninc.com

Eric Lukazewski