social media and large scale sms campaigns ( vodacom)

... or we support socially something mobile

george p.achillias

how something big like a large scale campaign which is going to run for days is going to be the biggest to and thing in the area

our goal

drive people send more SMSs, share more things, memories, experiences, feelings with other participants

consumers as audience

consumers as media

the project272 days

every day

every week, a car

at the end, the grand prize,

just text to 4444

social

make it big on

we have the community

34,764 people like the vodacom facebook page

politely we announce, days before

that something BIG is to start on June 1st...

we listen, what they say about it...

then, on June 1st, we say it profound

so, people might react and invite others to join

it’s BIG!

and then... we listen, again carefully what people say, share, comment

findings will inspire

all the commercials are about to run

then we listen more and we create the facebook app based on insights

share your pictures on vodacom’s facebook page and get a code you have to send to 4444 and get extra points

... and then, keep listening and feeding community’s needs

participants comments

... reactions

we share with them the joy of being in vodacom’s world

check in in vodacom’s stores you get a CODE

text it to 4444 for extra points

we create buzz... in our owned media

we earn publicity because we are doing something BIG, something good to be there!

media attention

every month a big event...

inviting participants to be there...

event is for free...

but only already LSC participants take the invitation

check in a code only for people being in the event text it to 4444

for extra points

... and then?

ask all participants to text to 4444

experiences

commentsfeelings

participants as

audience

participants as

media

create a quiz on facebook

with questions to be answered

more rounds, more SMS to 4444

person leading the quiz scoreboard, gets a code

text it to 4444 for extra points

ask from people to send them comments about anything to 4444

post them on twitter

and at the end of the day

from interrupting participants, asking them to send more....

you engage them to be part of something BIG, worth to be part of it

all photos are from flickr and tumblr

thank you

for more get in contact with

George P. Achillias@thibetianabout.me/gachilliasfacebook.com/thibetiangeorges.achillias@gmail.com