social media and its impact with reference to blogging
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Social Media and its Impact with Reference to Blogging
M. Mymoon1, R. Lakshmi Poorna2, . !ariharan", S. S#ryakala$, R. %anagaras#&,
R. Ra'ik#mar&
1Senior Technical Officer, KRD, CSIR-Structural Engineering Research Centre,
Taramani, Chennai 600113 Email ! m"moon#sercresin$Technical %ssistant, KRD, CSIR-Structural Engineering Research Centre, Taramani, Chennai 6001133 &rinci'al Technical Officer, KRD, CSIR-Structural Engineering Research Centre, Taramani, Chennai 600113(Senior Technician, KRD, CSIR-Structural Engineering Research Centre, Taramani, Chennai 600113)&ost-gra*uate Trainee, KRD, CSIR-Structural Engineering Research Centre, Taramani, Chennai 600113
BS(R)(
+irar" 'rofessionals are caught eteen 'ro.i*ing lirar" ser.ices through tra*itionalmo*els an* the e.ol.ing information technologies /ith the *"namic groth of the
online communication technologies an* tools, liraries nee* to change an* a*a't to thesechanging information an* communication technologies, although the" are often face*
ith the 'rolem of con.incing the management on the usefulness of these tools Social
me*ia softare an* technolog" has change* the a" information is collecte*, *istriute*
an* accesse*, lea*ing us into an age of 'artici'ation It also o'ens u' ne o''ortunities
for reaching out to 'atrons, 'ro.i*ing lirar" ser.ices an* transforming our esites from
eing static sources of information to .irant an* interacti.e .irtual liraries One a" in
hich lirarians can hel' users is " e*ucating gui*ing them in use of the ne
technolog" to their a*.antage Social me*ia is sim'l" another formof me*ia that e can
use to share information ith users illions of 'eo'le use social netor2s an* a large
'ercentage of researchers an* scientists also use them Social me*ia ser.es as a ri*geacross .arious *isci'lines, to echange information ith in*ustr" an* aca*emic
communities an* also ser.es as a channel for 'ulic communication of their research
4oth the lirarian an* the scientists ill miss out on a lot of information an* .isiilit", if
the" astain from social me*ia %lthough there are *onsi*es to social me*ia, a alance*a''roach ill enefit oth the lirarian an* the researcher
The 'resent 'a'er aims to 'ro.i*e scientists an* lirar" 'rofessionals ith an
un*erstan*ing of social me*ia, an* its 'ossile uses *uring an* ithin the research
'rocess %'art from gi.ing a general un*erstan*ing on social me*ia to ma2e *ecisions on
its usage for research an* aca*emic 'ur'oses, the 'a'er hel's " *escriing in *etail a
fe tools from the a.ailale i*e range This 'a'er also shos ho social me*ia can
change the a"s in hich researchers can o'en u' ne forms of communication an* alsoform neer an* 5uic2er channels for *isseminating information using logs an*
logging
Keywords ! social media; blog; blogging; Twitter; WordPress; social media impact;
microblogging; social media publishing tools; institutional blogging
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1. *!+ S)IL M-I/
illions of 'eo'le all o.er the orl* are sharing information all at once The i*e range of
share* information is sometimes etremel" im'ortant an* useful hile at times it is 5uir2" an*
irrele.ant This 5uote from an article " Small inNature, summari7es ho ne technologies
are changing the a" in hich the research *ialogues are eing con*ucte* 89The real .alue of
social me*ia for scientists :asi*e from teaching us to communicate concisel"; ma" e that e are
force* to thin2 aout ho to share i*eas ith a roa*er au*ience, one that ultimatel" 'a"s for
most of our research! ta'a"ers
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One of the most im'ortant things that researchers *o is to n*, use an* *isseminate information,
an* social me*ia offers a range of tools hich can facilitate this Some of the enefits from
social me*ia for researchers inclu*e !
Recei.e nes on latest research, u'*ates from 'rofessional organi7ations regar*ing
'olicies, fun*ing, o''ortunities, etc Fumerous fun*ing agencies such as Cor*is @un*ing
Fes, %G% Research fun*, Fational Science @oun*ation, FESCO, ates @oun*ation,
Fational Institute of ?ealth for fun*ing use Titter to share nes an* fun*ing
o''ortunities, an* also loo2 for u'*ates aout their fun*e* or2
ostl" Science has ecome a one-a" con.ersation % researcherHs role in science
communication is mostl" u'to hen the" 'ulish in the high ran2ing =ournals The
communication here is onl" to other scientists an* not the masses Social me*ia allos
the researcher to communicate his i*eas an* 'rogress ma*e ith the general 'ulic using
social me*ia tools such as logs, micrologs, 'o*casts, etc The 'otential to reach a
igger au*ience is high
%'art from connecting ith researchers in their res'ecti.e fiel*s :.ia Titter, +in2e*In
or logs; social me*ia allos the scientists to con.erse ith science =ournalists online
an* also 'artici'ate in online conferences ithout the e'en*iture of tra.el an* other
costs otherise incurre* The 'otential to reach out to the "oungernet generation of
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scientists is .er" high as the" are 9the onl" generation that thin2s technolog" ma2es
'eo'le closer together rather than isolate*:), ;>
%'art from the ao.e, other features of social me*ia hich ma2e it functionall" attracti.e
are !-
o that it is a fleile me*ium hich is eing constantl" *e.elo'e* in res'onse to the
nee*s of the usersJ
o *uring the research 'rocess there is no time *ela" es'eciall" here comments,
reactions an* contriutions from colleagues an* other reci'ient au*iences can
contriute 'ositi.el"J
o an* it is mostl" free of charge ie, no in.estments " either the researcher,
research institutions or the au*ience
2. )MM0 S)IL M-I PL(RMS
The *ail" *"namics on the Internet is 'oere* " logs, micro-logs, social netor2s, *iscussion
oar*s, sharing ser.ices :of images, au*io, .i*eo an* multime*ia files;, i2is an* similar sites
hich in totalit" is referre* to as the social e Some common social me*ia 'latforms are liste*
in Tale I ith eam'les:10;
Table 1 Social e*ia &latforms
Blogs :eg, /or*&ress, o.aleT"'e,
4logger, S5uares'ace, oogleHs 4logs'ot;
Micro3logging 4 micro messaging :eg,
Titter, @rien*@ee*, oogle 4u77, Tumlr;
isc#ssion 3oards and re'iews :eg,
.4ulletin;, classifie* :eg, Craig+ist;,
consumer re.ies :eg, %ma7on,
Tri'%*.iser;, 4usiness re.ies :eg,
"el'com, Customer +o", E'inionscom;
chat rooms, message oar*s, communit" L%
:eg, /i2i%nsers, oogle %nsers, uora;
an* others
Social networks :eg, @aceoo2, +in2e*In,
"S'ace, oogleM, etc;
M#ltimedia sharing ser'ices8 'hoto sharing
:eg, @lic2r, &hotouc2et, &interest 8 a
Social 3ookmarking and social tagging:eg,
Delicious, Stumle'on;
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'inoar* st"le social 'hoto sharing esite;,
.i*eo sharing :eg, NouTue,
Ai*eo+ecturesnet, Aimeo, etacafe;,
li.ecasting :eg, S2"'e, +i.estream;, music an*
au*io sharing :eg, +atfm, Ccitre;,
'resentation sharing :eg, Sli*eShare, Scri*;,
'o*cast an* other forms of au*io content :eg,
ES&F, F&R;
Social news:eg, Digg, Re**it;
5ideo Blogging:.loggs; 8 a form of logging
that uses .i*eo rather than tetau*io as its
'rimar" me*ia source :eg, Roc2etoom;
5irt#al world :eg, Secon* +ife;RSS :eg,
4loglines, @ee*4urner;
-'ents:eg, eetu'com, E.entful;*ikis :collaorati.e 'ulishing, eg,
/i2i'e*ia, /i2ime*ia, /i2iho;
*idgets :mini e a''lications for
*istriuting or sharing content across the social
/e such as Share This;
Mash#psan* others
In this 'a'er micrologging an* logging metho*s, their a*.antages an* *isa*.antages are
*escrie* in some *etail The term 94log> comes from the term 9/e+og> first mentione* in
1 It as 'o'ulari7e* " E.an /illiams, ho ent on to foun* Tittercom 4logs gaine*instant 'o'ularit" ecause one can create, react, communicate ithout an" 'rogramming s2ills
an* are the to' sources of information for e.er"thing from 'ro*uct nes, 'ro*uct launch, 'ro*uct
re.ies to tra.el a*.ice
". MI)RBL66I06
icrologging is 9a roa*cast me*ium in the form oflogging % microlog *iffers from a
tra*itional log in that its content is t"'icall" smaller in oth actual an* aggregate file si7e
icrologs allo users to echange small elements of content such as short sentences, in*i.i*ual
images, or .i*eo lin2s:11; icrologging is etter *escrie* as short con.ersations here "ou
listen, share i*eas, gi.e an* recei.e 5uic2 res'onseslin2s to ne information The 'eo'le in "our
netor2 act as filters for the floo* of information a.ailale online This to-a" communication
http://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Blog -
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in micrologging is useful in engaging a communit" in a 'ulic forum /ith incoming
communications one can learn aout an" su=ect of interest, ounce i*eas off of 'eo'le, an* sta"
ahea* of me*ia in5uiries /ith outoun* communications micrologging can hel' get
information to 'eo'le es'eciall" so hen sites use RSS fee* to 'ost % micrologging feature,
calle* status u'*ate is a.ailale on social netor2ing esites @aceoo2, "S'ace, an*
+in2e*In
The ma=or a*.antage of micrologging is that the" or2 ell on cell 'hones an* other moile
*e.ices, ma2ing it eas" to *eli.er content In other or*s, 9micrologging is a real-time
communication 'latform:1$;> In a social contet, one oul* essentiall" e 2ee'ing trac2 on a
'ersonHs acti.ities an* .ice .ersa This is *one ithin a 'ri.ate grou' or 'ulicl" on the /e
These messages can e sumitte* " a .ariet" of means, inclu*ing tet messaging, instant
messaging, email, *igital au*io or the e
Recent 'osts of other memers are *is'la"e* in chronological or*er thus ma2ing it eas" to follo
more than one user an" micrologging sites let "ou change "our account settings to loc2
s'ecific users, let "our messages e .iee* " an"one, or " a restricte* grou' that "ou choose
an* also sumit 5uestions for a s'ea2er *uring a li.e session It is 'ossile to gui*e rea*ers to
"our content " inclu*ing hashtags :also 2non as micrologging funnels; There are
man" hashtag *irectories here "ou can fin* content of interest eeting 'lanners an* e.ent
coor*inators fre5uentl" recommen* a hashtag for atten*ees so that microlog entries relate* to
the e.ent can e easil" searche* an* retrie.e*
icrologging sites can e use* to share announcements, nes, s'ecial e.ents li2e holi*a"
hours, ne 'ro*ucts, u'*ate* resources, remin*ers, instructions, or to share ansers to fre5uent
5uestions
".1. !ow to Implement
4egin " e'loring micrologging sites to see ho 'eo'le use them
Fet, consulting ith the a*ministration management offices to confirm that an account
can e create*
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Choosing a meaningful account name shoul* ta2e into consi*eration each *ifferent t"'e
of information that has to e share* :log 'osts, nes releases, 'rogram announcements,
etc;
Setting u' of account an* chec2ing user settings to e sure the 'osts are 'ulic or 'ri.ate
as a''ro'riate folloe* " 2e"ing in the message an* 'ulishing it in the microlog
Setting u' an automate* fee* li2e an RSS fee*, folloing the instructions on the site @or
eam'le, to 'ost an RSS fee* on Titter, useTitterfee*com
4e aare that oneHs user ID an* 'assor* has to e 'ro.i*e* to use these thir*-'art"
sites Essentiall", the other site logs8in as "ou This carries 'otential securit" ris2s, so
using onl" ell-estalishe* ser.ices an* not using the same 'assor* that is use* forother 'ur'oses is recommen*e* %lso using a strong 'assor* an* changing it often is
recommen*e*
The tools an* conce'ts of micrologging are constantl" e.ol.ing lea*ing to the nee* that
one has to 2ee' himself u'*ate* ala"s
Se.eral startu's ha.e itnesse* 'henomenal groth ith micro-logging ser.ices, most notal"
Titter % rief note on some micrologging tools is gi.en elo
".1.1. Some micro3logging tools and tips
+ammer 7+ammeris a micrologging tool for organi7ations, that allos 5uic2 netor2ing an*
information sharing, ith the a**e* enefit of connecting easil" ithin the common organi7ation
email *omain
)omm#note! It is a microloggingtool an* ser.ice launche* in Decemer $00 +i2eTitter,
it allos users to 'ost u'*ates of their acti.ities nli2e Titter, Communote is a 'rofessional
micrologging ser.ice focusing on the internal usage in com'anies It is a.ailale as in-house
installation an* as online ser.ice
http://twitterfeed.com/http://twitterfeed.com/http://en.wikipedia.org/wiki/Microblogginghttp://en.wikipedia.org/wiki/Twitterhttp://en.wikipedia.org/wiki/Twitterhttp://twitterfeed.com/http://en.wikipedia.org/wiki/Microblogginghttp://en.wikipedia.org/wiki/Twitter -
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Communote *iffers from the stan*ar* enter'rise microloggingtools *ue to its s'ecial
microsharing a''roach This means that 9storage an* retrie.al of 'ostings is ell su''orte*,
es'eciall" " tagging an* etensi.e filtering features:13; >
Some more features in Communote are @ollo &eo'le, Tags, Communit" log, re'lies ith
threa*e* *iscussions, inline .i*eo an* images :NouTue, Aimeo;, moile access ith i&hone,
4lac24err" an* %n*roi*, sen*ing an* recei.ing 'ostings .ia instant messaging an* email, etc
Identi.ca !%nother micrologging ser.ice, similar to Titter ha.ing grou's, 'ost e.ent
in.itations, oo2mar2s, 'olls, 5uestions or other 2in*s of *ata an* also has geolocation I*entica
is a stream-oriente* social netor2 ser.ice ase* on the free Softare StatusFettool
/hile there are man" micrologging tools as mentione* ao.e, e ha.e, for the 'ur'ose of
illustration, in the elo 'aragra'h elaorate* on micrologging using Titter
(witter 7 Titter is a netor2e* e an* moile 'hone ase* share* short messaging s"stem It
allos users to rite rief tet u'*ates :ma 1(0 characters; an* 'ulish them, either to e
.iee* " an"one or " a restricte* grou' hich can e chosen " the user It 'ro.i*es a
fascinating real-time insight into the hot to'ics of the *a" These messages can e sumitte* " a
.ariet" of means, inclu*ing tet messaging, instant messaging, e-mail, &3 or the /e It is a
great a" to 5uic2l" share "our current research, 'ulications, o'inions, 5uestions, an* lin2s to
ne log 'osts Nou can follo other researchers an* there" increase "our on folloing
ore s'ecific information aout Titter is a.ailale at htt'!hotogo.social-
me*iamicrologgingtitter
%fter creating a username an* 'rofile ith a short note aout "ourself in*icate "our aca*emic
an* research ac2groun* an* interests Rele.ant to the areas of "our research, 'ulications, areas
of e'ertise, 'ostings calle* teets shoul* e *one To follo on Titter loo2 for li2e min*e*
researchers, aca*emicians an* 'rofessionals 4" folloing them an* commenting on their 'osts,
"ou increase the .olume of "our teets an* also the numer of folloers of "our on teets
This numer ill ecome significant as time goes " sing hash tags :P; in front of 2e"or*s
ill hel' ith the in*eing of to'ics on hich "ou rite an* ill also increase attention to "our
teets on those an* relate* 2e"or*s 4ecome a regular in riting teets 8 at least 1 teet 'er
*a"
http://en.wikipedia.org/wiki/Microblogginghttp://en.wikipedia.org/wiki/Communote#cite_note-3http://en.wikipedia.org/wiki/Communote#cite_note-3http://en.wikipedia.org/wiki/Communote#cite_note-3http://www.identi.ca/http://www.identi.ca/http://status.net/http://www.howto.gov/social-media/microblogging/twitterhttp://www.howto.gov/social-media/microblogging/twitterhttp://en.wikipedia.org/wiki/Microblogginghttp://en.wikipedia.org/wiki/Communote#cite_note-3http://www.identi.ca/http://status.net/http://www.howto.gov/social-media/microblogging/twitterhttp://www.howto.gov/social-media/microblogging/twitter -
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There are tools that facilitate micrologs further Some of these are Titter Search :tool for
monitoring gloal con.ersations;, Tello :*irector" of 'ulic Titter accounts, ith hun*re*s
of categories an* search features to hel' "ou fin* 'eo'le ho matter to "ou;, Teetri*:create a
Titter search *ashoar* that u'*ates in real time;, Titterfall :here one can trac2 the ma=or
9tren*ing to'ics> an* the teets are 'resente* in a aterfall-li2e casca*e that tumles *on the
'age %lso it allos users to filter teets " 2e"or* or to'ic, enaling them to trac2 the things
that matter to them ThereHs e.en a geolocation tool uilt in to the site hich allos to narro
teets ra*ius;, Titter@on :a a" to use Titter from "our i&hone;, TeetDec2 :a 'oerful,
customi7ale a" to use Titter on "our *es2to';, Teet+ater :sche*ule 'osts in a*.ance;,
Tit&ic :'ost 'hotos on Titter;, Titin, Titter@o, :lets "ou u'*ate Titter from "our
@irefo /e roser;, Titterfee*com:sen*s "our RSS fee* to Tittercom;, 4oo2mar2let
:from Tumlr here "ou can *rag to "our roserHs toolar an* use to a** lin2s an* me*ia to
"our Tumlr site;
Some of the other a''lications on Tumlrma2e it 'ossile to a** tags to 'osts, a** .i*eos, cross
'ost to @aceoo2 account, *onloa* 'hotos or recor* .i*eo an* 'ost *irectl" to Tumlr 'age
from i&hones, etc
&lur2comutili7es a rich interface an* hori7ontal timeline to a** a s'atial *imension to
micrologging Sites that shorten an* trac2 clic2s on R+s "ou 'ost :ith onl" 1(0 characters,
shortening long R+s is critical; are Tin"R+com,Sni'urlcom,Teeturnercom There is a
tutorial ho to get a ac2u' of "our Titter account at htt'!ma2euseofcomtagho-to-
ac2u'-"our-titter-archi.e There are other tools that allo 'erforming .arious tas2s, such as
alloing to sen* a 'ost to multi'le sites at once or for enaling a 'ost from cell 'hone ithout
logging into a /e site, etc
3$ !ow can yo# #se micro3logging to yo#r ad'antage/
?a.ing starte* out as a 9/hat are "ou *oing noQ> social communication tool, micrologging
hol*s great 'otential at or2 %*.antages of micrologging at or2 are netor2ing is easier, less
emailing, real time con.ersations an* ithin a communit" at or2 connecting is eas" hich
lea*s to increase in .isiilit" %lso micrologging *uring e.ents such as conferences increases
.isiilit" an* s'rea* of 2nole*ge that is generate* *uring face-to-face meetings an* it hel's in
http://twitter.com/#!/search-homehttp://tweetgrid.com/http://twitterfeed.com/http://www.tumblr.com/http://www.plurk.com/http://tinyurl.com/http://tinyurl.com/http://snipurl.com/http://snipurl.com/http://tweetburner.com/http://www.makeuseof.com/tag/how-to-backup-your-twitter-archivehttp://www.makeuseof.com/tag/how-to-backup-your-twitter-archivehttp://www.makeuseof.com/tag/how-to-backup-your-twitter-archivehttp://twitter.com/#!/search-homehttp://tweetgrid.com/http://twitterfeed.com/http://www.tumblr.com/http://www.plurk.com/http://tinyurl.com/http://snipurl.com/http://tweetburner.com/http://www.makeuseof.com/tag/how-to-backup-your-twitter-archivehttp://www.makeuseof.com/tag/how-to-backup-your-twitter-archive -
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uil*ing a le.el of engagement an* 'artici'ation e"on* the 'h"sical 'resence To use this tool
as a 'oerful means of communication at or2 here are some 'ointers
:a; essages shoul* e rief, stating =ust the facts @or eam'le "ou 'ost a useful lin2 or an
i*ea Tin"R+ is an ecellent tool that hel's "ou shrin2 a long url into a tin" one hich
"ou can then share ith others .ia Titter, Nammer or other instant messengers This
also lea*s to re.it" in the res'onse
:; %s it is an information communication tool, it can e use* for announcements to 'romote
e.entsacti.ities, as2 5uic2 fee*ac2, 'ost short u'*ates, get u'*ates from colleagues
hich is the cru of micrologging
:c; 4" intelligentl" selecting the right 'eo'le, one can get to 2no their e'eriences, i*eas
an* insights in or*er to mineH their resources
Eam'les of some renone* institutes ho use micrologging to netor2 are Shell oil
com'an"- htt'!shellcom, Commonealth Scientific an* In*ustrial Research
Organisation-htt'!csiroauenas', Euro'ean Organi7ation for Fuclear Research -
htt'!homeecernchaout,e*ia giants li2e 44C an* The Fe Nor2 Times use Titter to
'ost hea*lines an* stor" lin2s
% $011 'a'er from researcher unther E"senach foun* a correlation eteen Titter acti.it"
an* highl" cite* articles The micrologging site ma" hel' citation rate or ser.e as a measure of
ho 9citale> "our 'a'er ma" e:1(; In a**ition, a $010 sur.e" on Titter foun* one-thir* of
aca*emics sai* the" use it for sharing information ith 'eers, communicating ith stu*ents or as
a real-time nes source:1);
In a stu*" un*erta2en " hao et al, it as foun* that 9micrologging as a light-eight informal
communication me*ia hel'e* foster echanging of 9non-critical> u'*ates :eg, small milestones
toar*s com'leting a tas2J 'rolemsissues ones or2ing on, ut not too critical for re'ortingJ
un*e.elo'e* i*easthoughts =ust came out of a con.ersation; among co-or2ers as social
interaction> The" also re'ort that microlog-me*iate* informal sharing enefite* or2
collaoration " su''lementing other forms of team communications The stu*" conclu*e* that
micrologging as 9.alue* for facilitating cross-'ro=ect team aareness ithin a functional
http://www.shell.com/http://www.csiro.au/en.aspxhttp://home.web.cern.ch/abouthttp://home.web.cern.ch/abouthttp://www.shell.com/http://www.csiro.au/en.aspxhttp://home.web.cern.ch/about -
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grou', garnering 'artici'ation on 'ro=ects from non-core team memers, an* uil*ing stronger
social connection ith colleagues e"on* oneHs imme*iate or2ing teams %lso that a sco'e*,
eas"-to-un*erstan* au*ience si7e as im'ortant to the a*o'tion of micrologging an* the
'ercei.e* .alue of 'oste* content:16;>
$. BL66I06 R IMP)(
4logging is similar to micrologging an* is a .ital tool for researchers, scientists, aca*emicians
to 'ulicl" communicate aout research *e.elo'ments an* fin*ings, to announce 'ulications
an* share 'resentations an* to rite aout rele.ant research issues etting fee*ac2 from other
li2e-min*e* 'rofessionals, as ell as e'an*ing oneHs 'rofessional netor2s to enhance .isiilit"
is the ultimate a*.antage of logging 4logs gi.e an"one an ine'ensi.e 'latform to 'romote
their i*eas to a 'otential au*ience gloall" 4logs are 'ro.en to e effecti.e in *isseminating
research, uil*ing aareness aout oneHs research, 'romoting in-*e'th con.ersation, 'romoting
.isiilit" of their research an* 'ulications " sharing information, lin2s an* res'on*ing to
fee*ac2 from other researchers
In a stu*" con*ucte* " ellisa Terras :1B;she conclu*es 9If "ou ant 'eo'le to fin* an* rea*
"our research, uil* u' a *igital 'resence in "our *isci'line, an* use it to 'romote "our or2 an* also that
9researchers can influence ho their research ma2es an im'act> The researcher can choose to
sim'l" allo his research or2 9to sit in an aca*emic =ournal an* using a log to 'ull together
'oints for 'ractice is that "ou can create a channel to reach a ne au*ience ho can engage ith
it 4logging allos "ou to len* 'ractice, research an* e*ucation together in a flui* manner an*
thus hel' roa*en "our reach to more 'eo'le:1;>
Thus, " creating a log an* riting regular log u'*ates to tell aout their research
un*erta2ings an* other relate* to'ics of interest is the current tren* among researchers &ro.i*ing
lin2s to their 'ulications in 'rofessional an* tra*e =ournals in the logs has a great a*.antage for
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researchers Other researchers can follo an* suscrie to the 'osts an* lea.e comments hich
ha.e a *irect im'act on the researcherHs offline recognition also ore ne an* aca*emic an*
'rofessional o''ortunities fin* their a" to the researcher hich inclu*es re5uests for
'resentations, s'eeches an* in.itations to contriute in .arious online an* offline 'ulications
In short, 9logging an* micrologging greatl" su''lement the offline metho*s of research
*issemination an* netor2ing> an* the" are 9critical online metho*s for communicating an*
engaging ith a massi.e gloal netor2 of researchers an* 'eers> :1;
(1 Blogging with *ordPress
/or*&ress :or*'ressorg; is a 'o'ular o'en source that is a free logging 'latform here
"ou can e set-u' a log 5uic2l", either on the ser.er or on a hoste* 'latform It is .er" eas" to
install, setu' an* has a i*e range of o'tions, configurations, an* 'lug-ins Nou can customi7e
the tem'lates ith "our on font colour, 'lugins, si*ear i*gets, hea*er image, etc In
/or*&ress "ou can maintain a single log ith a single user or an entire grou' of logs ith
multi'le users all o.erseen " a 'rimar" a*ministrator The main a*.antageous features are as
follos!
)ontrol o'er yo#r 3log!
This is a ma=or a*.antage es'eciall" hen "ou ha.e a 'ersonal esite, "ou can *onloa* an*
install /or*&ress on "our *omain so "ou can manage e.er" as'ect of the log In the case of
4logs'ot that is one* " oogle an* there are chances that the" can *elete "our logs'ot
account ithout gi.ing "ou an" arning /or*&ress stores "our *ata in an o'en G+ format
that can e easil" transferre* to other /or*&ress logs or *ifferent content management
s"stems
Search engine optimi8ation, Pl#gins and s#pport !
O'timi7ing "our log for search engines :SEO-search engine o'timi7ation; an* getting traffic
from search engine are .er" im'ortant for an" serious logger This is the heart of /or*&ress
log an* more o'tions to o'timi7e "our log for search engines are a.ailale /or*&ress has
man" sim'le 'lugins an* also the su''ort forum is .er" goo* % list of recommen*e* SEO
http://www.wordpress.org/http://www.wordpress.org/ -
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'lugins an* /or*&ress 'lugins can e .iee* here htt'!shoutmelou*comest-
recommen*e*-seo-or*'ress-'luginshtml an* htt'!shoutmelou*comor*'ress-
'lugins-that-'oer-shoutmelou*html res'ecti.el" The 9/elcome to /or*&ress> gui*e ma2es
it 'ossile for eginners to learn from the 'latform It is more than =ust a gui*e isJ it teaches ne
registere* users to 'ic2 themes, a** i*gets, an* a** 'rofiles, change sites, e*it comment
o'tions In other or*s, it is the most useful feature to start ith
(hemes, editing and templates !
/or*&resscom offers free hoste* logging solutions ith se.eral 'ai* u'gra*es inclu*ing
custom *omains, unlimite* free an* 'remium themes an* a*.ance* anal"tics 'ac2ages
/or*&ress 2ee' u'*ating an* releasing ne .ersion, hich comes ith some a**e* features an*
functionalit" /ith the ne *rag an* *ro' 'age e*itor, reor*ering an* e*iting of 'ages has
ecome sim'ler an* easier This feature 'ro.i*es su''ort in the 'ro'er management of the logHs
content 8 a much elcome treat for loggers %nother ne feature is the ailit" to manage
multi'le logs ith *ifferent *omains
dsense !
It is a 'rogram run " oogle Inc an* is a fleile, hassle-free a" to earn re.enue online Nou
get paid for *is'la"ing targete* oogle a*s on "our site, c#stomi8e ads to match "our
sites loo2 an* feel, track yo#r s#ccess ith online re'orts an* it is free /ith or*'ress
an* "our own*omain email a**ress, getting "our log a''ro.e* is .er" eas" %*sense is
life line for an" logger ho is loo2ing to ma2e mone" from his log - another a*.antage
of self hoste* log
Reselling yo#r 3log 7
/ith a self hoste* log one can ala"s resell the log hich is not a feature of other logging
softares /or*&ress em'oers loggers to ha.e full control of their logs an* is also more
fleile in managing, 'resenting an* organi7ing content an* has a**e* features on more
im'ro.e* galleries
http://www.shoutmeloud.com/best-recommended-seo-wordpress-plugins.htmlhttp://www.shoutmeloud.com/best-recommended-seo-wordpress-plugins.htmlhttp://www.shoutmeloud.com/wordpress-plugins-that-power-shoutmeloud.htmlhttp://www.shoutmeloud.com/wordpress-plugins-that-power-shoutmeloud.htmlhttp://www.shoutmeloud.com/wordpress-plugins-that-power-shoutmeloud.htmlhttp://www.shoutmeloud.com/best-recommended-seo-wordpress-plugins.htmlhttp://www.shoutmeloud.com/best-recommended-seo-wordpress-plugins.htmlhttp://www.shoutmeloud.com/wordpress-plugins-that-power-shoutmeloud.htmlhttp://www.shoutmeloud.com/wordpress-plugins-that-power-shoutmeloud.html -
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The o.erall na.igation is sim'le There are three main menus! /rite, anage an* Comments
The /rite menu allos "ou to 'ut "our tet, lin2s, 'ictures an* .i*eo in an* then customi7e ho
the log ill a''ear There are colla'sile feature lists that let to change the author, tags,
trac2ac2 settings an* more The anage menu allos "ou to see all the 'osts that ha.e een
'ulishe* If "ou clic2 on one of the 'osts, it rings it u' in the /rite screen so "ou can ma2e
mo*ifications to it as if "ou ere =ust riting it:1B;
$.2. Starting a 3log with *ordPress
i.en elo is a ste' " ste' *escri'tion on ho to create a log using /or*&ress
Ste' 1 ! Start " logging in at or*'resscoman* clic2 the 9et starte*> utton
Ste' $ ! Nou ha.e to fill in the sim'le form gi.en here an* clic2ing 9Create 4log> utton
http://www.wordpress.com/http://www.wordpress.com/ -
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Ste' 3 ! Nou ill recei.e a email to acti.ate "our log from here "ou ill e gui*e* to follo
themes an* 'eo'le on Titter, @aceoo2 an* oogle
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Ste' ( ! Customi7e "our log ith a theme of "our choice, create an* 'ulish "our first 'ost
5. *!+ S!9L R-S-R)! R60I:(I0S R R-S-R)!-RS )R-
B9( BL66I06/
Though logs are often associate* ith amateurs an* 'o'ular culture man" eam'les from
international organi7ations that ha.e use* logs to create aareness tell a *ifferent stor" @or
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eam'le thelogsorl*an2orgfor raising aareness on gloal issues Some a"s in hich
logging can e 'ut to use in research organi7ations are !
During 'ro=ect 'lanning an* 'ro'osal stage i*eas can e share* an* *e.elo'e* in an
informal a" lea*ing to .ali*ation of or2 efore finali7ation ?ere the 2nole*ge is
share* ithin a secure en.ironment Securit" o'tions can e uilt-in gi.ing *ifferent
access rights to .arious users
/ithin the organi7ation, 3logs can 3e #sed to reach o#t to intereste* 'eo'le outsi*e the
regular circles These logs hel' to increase rea*ershi', in turn increasing .isiilit" to the
organisationHs research 'ulications, such as research 'a'ers, nesletters, re'orts an*
also to the organi7ationHs esite itself
O.er a 'erio* of time 3eca#se of the greater interaction 3etween a#thor and readers
thro#gh 3logging a 3igger network is 3#ilt creating a sense of comm#nity. 4logs
ha.e the 'oer to hel' "ou foster relationshi's ith colleagues, 'artners, sta2ehol*ers,
*onors, an* the communit" "ou elong to, thus creating greater im'act
Since logging is one-to-man" or *irecte* at s'ecific grou's it can e use* to announce
nesorth" items much earlier than the time it ta2es for it to e 'ulishe* in a nesletter
or 'ress release That is, the" are i*eal for rea2ing sharing nes to a i*er au*ience
online Information is share* instantl", an* *iscussion threa*s can generate tangile
2nole*ge @or eam'le, announcement of conferences, or2sho's, training, nes of
"our articleHs acce'tance in a re'ute* =ournal, or an aar*grant that as recei.e* The
'otential is limitless % ell ritten log connects ith rea*ers on a 'ersonal le.el too
E.en ithout 'ulications or hile 're'aring a 'ulication through logging the
researcher organisationHs name ecomes familiar a**ing to the a*.antage hile sharing
information or in the 'rocess of getting information
/hen logs are ritten an* maintaine* *iligentl" the" can *oule as "our *ail" *igest of
acti.ities an* nes here e.er" entr" has a lin2 an* can e searche* easil" The" ecome
a .aluale one sto' source for "our 'hotos, .i*eos, *ocuments, lin2s, comments,
*iscussions, etc
http://blogs.worldbank.org/http://blogs.worldbank.org/ -
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4logs can e use* to gauge reactions, o'inions an* to *eate in a somehat less
con.entional mo*e of communication It gi.es a sense of ho an* hat 'eo'le are
thin2ing on .arious to'ics share* %lso hile logging man" lin2s to a**itional resources
an* information are 'ro.i*e* hich hel' the authorrea*er to un*erstan* the to'ic of
interest etter This is .er" useful as the lin2s are selecte*, filtere* an* organi7e* to suit
the to'ic of interest
Similar to a esite, through regular u'*ation .ia logging, the 'resence an* .isiilit" of
the researcher an* institution is seen, that is more traffic means more .isiilit" /hen
search engines cral the esites that are u'*ate* fre5uentl" an* regularl", the search
engine ran2ing of that esite is ooste*
4logs can e use* as a tool to em'oer 'eo'le an* hel' create a change as the" ha.e
great 'otential not onl" to inform ut also to challenge 'erce'tions The" can e use* to
*ra out *ifferent 'oints of .ie, commentaries, 'ersonal e'eriences an* e.en as
su''ort for the log 'ost
&.1. Some tips for effecti'e 3logging are 7
4logs gi.e a 'ersonal touch es'eciall" hen the tone in the log is not too formal
4logs shoul* e u'*ate* fre5uentl" an* regularl"
4logs shoul* ha.e goo*, fresh an* rele.ant content
Each comment in the log shoul* e ansere* an* lin2s to hat other 'eo'le sa" or *o
shoul* e gi.en or atleast a res'onse is re5uire* hen someone see2s clarification
&.2. or Instit#tional 3logs some pointers are 7
%t the start of an institutional log, lea*ers of an organi7ation *e'artment grou' can e
as2e* to log as this ill create a sense of 'ersonal commitment 'utting rea*ers at ease
an* for facilitating res'onse %lso it sets a more con.ersational tone to the log, cutting
out the formal-s'ea2, ma2ing it more a''ealing
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4logs allo se.eral means for communicating "our i*eas &eo'le ho arenHt comfortale
ith riting ma" fin* it easier to recor* a 'o*cast or a .i*eo an* 'ost that in their log
ith a short summar"
To 2ee' in touch encourage fre5uent, short u'*ates
?ere are some e;amples of who is 3logging in science, technology and engineering
especially in the field of str#ct#ral engineering7
1 htt'!logsasceorglogtagstructural-engineering ! The log maintaine* " the
%merican Societ" for Ci.il Engineers
$ htt'!thestructuralengineerinfologs ! The Structural Engineering Communit"
4logs, a free ser.ice 'ro.i*e* " TheStructuralEngineerinfo, an International Center for
Integrating Information on Structural Engineering The 'ur'ose of this ser.ice is to
estalish an online, acti.e structural engineering communit", here organi7ations,
com'anies or in*i.i*uals in the structural engineering fiel* ha.e the o''ortunit" to host
their on log an* communicate ith &rofessionals orl*i*e
3 selogstrongtiecom ! % structural engineering log maintaine* " Sim'son-Strong Tie,
a structural engineering com'an" The main aim here is to engage in *iscussion, 'ro.i*e
information an* offer hel'ful resources for structural engineers The log is not a 'lace
for s'ecific 'ro*uct 5uestions or technical su''ort
( htt'!earth5ua2eu**"comlogtagstructural-engineering ! % log aout earth5ua2e
engineering, safet" in e.ent of earth5ua2es, a''s for earth5ua2e engineering safet"
) htt'!fee*sfee*urnercomKno.el4logs ! Kno.el is a e-ase* a''lication integrating
technical information ith anal"tical an* search tools to *ri.e inno.ation an* *eli.er
ansers engineers can trust Kno.el users inclu*e thousan*s of engineers an* a''lie*
scientists orl*i*e re'resenting B( of the @ortune )00 com'anies an* more than (00
lea*ing uni.ersities
6. htt'!sciencelogscom ! Science4logs is the largest online communit" *e*icate* toscience Science4logs as create* " See* e*ia rou' ho elie.e that science
literac" is a 're-con*ition for 'rogress in the $1st centur" %t a time hen 'ulic interest
http://blogs.asce.org/blog/tag/structural-engineering/http://www.thestructuralengineer.info/blogs/http://seblog.strongtie.com/http://earthquakebuddy.com/blog/tag/structural-engineering/http://feeds.feedburner.com/KnovelBlogshttp://scienceblogs.com/http://scienceblogs.com/http://blogs.asce.org/blog/tag/structural-engineering/http://www.thestructuralengineer.info/blogs/http://seblog.strongtie.com/http://earthquakebuddy.com/blog/tag/structural-engineering/http://feeds.feedburner.com/KnovelBlogshttp://scienceblogs.com/ -
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in science is high ut 'ulic un*erstan*ing of science remains ea2, the" ha.e set out to
create inno.ati.e me*ia .entures to im'ro.e science literac" an* to a*.ance gloal
science culture There are se.eral categories of logs such as me*icine, technolog", life
science, 'h"sical science, en.ironment, rain L eha.ior, information science, etc
B htt'!science$0comallVlogs ! Science $0 as create* in $006 to mo*erni7e
science communication, 'ulishing, collaoration an* 'ulic 'artici'ation Science $0
aims at creating a 'lace for orl*-class scientists rite articles an* *iscuss issues ithout
eing filtere* " si7e or e*itorial limitations, create an infrastructure here
actual collaoration can occur using customi7e* tools, create an o'en 'ulishing mo*el
here rea*ers *o not ha.e to 'a" to rea* an* scientists *o not ha.e to 'a" to 'ulish an*
to Encourage increase* 'artici'ation in the science en*ea.or " those outsi*e science
8. htt'!Slogsscientificamericancom : The Scientific %merican 4log Fetor2 has
e*itorial logs :more or less official .oice of the organi7ation;, staff logs :'ersonal logs
ritten " our e*itors an* staff;, communit" logs, an* netor2 logs :ritten "
in*e'en*ent loggers an* freelancers hire* s'ecificall" for logging, either as in*i.i*uals
or as co-loggers on grou' logs;
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here the attitu*es an* eha.ior of an in*i.i*ual or institution is reflecte* .ia *igital me*ia
content an* this is a hole ne *imension hich is not in the 'ur.ie of this 'a'er
i.en elo is a chec2list for an in*i.i*ual or institution hile *e.elo'ing a communication
strateg" using social me*ia !
1 %re "our goals 'rofessional, 'ersonal or othQ
$ /ho is "our au*ience an* hat are "ou tr"ing to learnQ
3 /hat oul* "ou li2e to communicateQ
( ?o much is "our in.ol.ement going to eQ
) /ho oul* "ou ant to e inclu*e* in "our netor2Q
B ?o much time are "ou going to s'en*Q %re "ou e'ecting to gi.e monthl" u'*ates or
more fre5uent than thatQ
De'en*ing on the resources that "ou ha.e it oul* e etter to e in.ol.e* as an
in*i.i*ual or as a research grou'Q
Do "ou nee* technical su''ortQ
10 /hat 2in* of returns are "ou e'ecting an* hat is the in.estment to e ma*e
Some ansers to the ao.e 5uestions oul* e !
1 Create an* maintain a consistent 'rofessional 'rofile
$ Consi*er setting u' to accounts to se'arate 'ersonal an* 'rofessional 'rofiles an*
u'*ates
3 O.er a 'erio* of time an* " e'erimenting ith .arious tools, one must *e.elo' a
strateg" suitale for communicating their or2
( Con*uct regular e.aluations of the tools that "ou use
) Ta2e care in not o.erloa*ing "our folloers
6 Choose feH tools to *o moreH
B If a 'articular tool is not 'ro.i*ing .alue, *onHt hesitate to gi.e it u'
Kee' "our 'ur'ose an* au*ience in min*
Sche*ule time for social me*ia
10 Nou can ma2e use of the social me*ia content through suscri'tions or through
searches
11 Rememer that social me*ia is not the onl" form of communication
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1$ 4" a" of 5uantitati.e metrics one can 2ee' trac2 of traffic to in*i.i*ual 'osts This
is *one " fin*ing out ho man" times a log 'ost has een .iee* " using "our
log softare or a tool li2e oogle %nal"tics;, rea*ing comments on 'osts an*
sen*ing fee*ac2, chec2ing referrers in traffic anal"sis re'orts, " le.eraging the
search engine in*ees :for eg, using oogle %lert to chec2 ho has lin2e* to a
s'ecific R+ or to the site;
13 4" anal"7ing the more 'o'ular 'osts the st"le, format, choice of to'ics can e
mo*ifie*
1( To useful gui*es for measuring traffic generate* " social me*ia can e foun* at
?o to ! Trac2 Social e*ia %nal"tics htt'!mashalecom$000(1social-
me*ia-anal"tics
@or tools hich can e use* to fin* out hat is eing sai* aout "our
organisation, 'ro=ect or initiati.e, ie, re'utation monitoring can e foun* at
htt'!mashalecom$001$$(free-ran*-monitoring-tools
=. 50(6-S 0 IS50(6-S S)IL M-I
On the hole man" researchers ha.e e'resse* the a*.antages in using social me*ia as hel'ful
in ecoming a etter researcher ecause the" can source information, estalish lin2s ith 'eo'le
in their fiel*, *isseminate their or2 etc Social me*ia an* the tra*itional metho*s of researchingan* 'ulishing can e use* com'limentar" to each other 4riefl" the 'ros an* cons of
communicating through social me*ia are !
=.1. Pros 7
Creation of a .er" .isile 'rofessional 'rofile
The geogra'hical *istance eteen researchers is ri*ge*
Connections eteen *is'erse* researchers an* institutions is highl" a*.antageous
Collaorati.e *ialogues an* interactions is 'ossile in 'lace of one-a" monologues
?igher le.el of 'artici'ati.e an* collaorati.e elements of e*ucation
Information an* 2nole*ge is *emocrati7e* as social in.ol.es e.er"one, e.er"here
Social me*ia hel's to ea.e research communities
Encourage greater o'enness an* trans'arenc"
http://mashable.com/2009/04/19/social-media-analytics/http://mashable.com/2009/04/19/social-media-analytics/http://mashable.com/2009/04/19/social-media-analytics/http://mashable.com/2008/12/24/free-brand-monitoring-tools/http://mashable.com/2009/04/19/social-media-analytics/http://mashable.com/2009/04/19/social-media-analytics/http://mashable.com/2008/12/24/free-brand-monitoring-tools/ -
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%ccelerate information sharing an* ma2es 'ossile access to *i.erse 'ers'ecti.es
Can e use* effecti.el" to moilise 'eo'le
Stimulates collaorati.e 2nole*ge uil*ing ith re*uce* cost of 'artici'ation
Co-or*ination of resources an* actions is more .iale an* eas"
=.2. )ons 7
Some researchers are o.erhelme* ith the *iscussions in s'ecialist grou's an* the"
'refer close* tra*itional mailing lists here the traffic is less
Sometimes the *iscussions ecome 9echo chamers> ma2ing it *ifficult to filter out the
.ali* 'oints
ost often i*eas that are incom'lete are ma*e 'ulic lea*ing to mis-information hich
are unfiltere* " 'rofessional thus re*ucing the cre*iilit" of these sources
Can *istract from *ee' reflection an* cause information o.erloa* as in*i.i*uals res'on*
to fre5uent interru'tions
Susce'tile to securit" an* 'ri.ac" reaches, i*entit" theft, online ull"ing
Disclosure of 'ersonal information is sometimes emarrassing as em'lo"ers an*
'ros'ecti.e collaorators loo2 at the social me*ia 'rofiles of in*i.i*uals
Concern aout the time s'ent on social me*ia tools
There are too man" tools a.ailale an* man" are not ala"s useful
aintaining 'rofessional an* 'ersonal oun*aries is *ifficult
>. I0L (!96!(S
i.en the *"namic changes in the communication lan*sca'e it is im'ortant for researchers an*
research institutions ho oul* li2e to ma2e social me*ia as a means of communicating an*
collaorating their research to *e.elo' a etter un*erstan*ing of these technologies an* their
im'act This ill onl" e the first ste' @urther ith an aim to effecti.el" utili7e social me*ia, it
is necessar" to i*entif" the characteristics of the current social me*ia users so that the research
out'uts ill e share* " 'eo'le ho can ma2e this research tra.el e.en further across their on
communication netor2s an* or a''l" them to their on or2
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In or*er to *istriute scientific information amongst 'rofessionals an* to the general 'o'ulation
ailit" to communicate to the masses .ia social me*ia is critical ecause riting an* 'ulishing
scholarl" articles is not final ste' Information regar*ing the content shoul* reach the masses for
hich social me*ia seems to e the est .ehicle as of to*a" The use of social me*ia for research
in some research areas mainl" in the social sciences an* me*ical fiel* is ell 2non, hile in
other fiel*s this is "et to ma2e an im'act mostl" ecause of hesitation citing reasons li2e loss of
'ri.ac", lac2 of time an* ause of intellectual 'ro'ert" rights Though the future of social me*ia
use in research is un2non, a comination of e*ucate* guess an* o.erhelming facts 'oints to
this in*ustr"s continual groth an* influence in *a" to *a" or2 Though it is felt that logs
onl" su''ort the tra*itional aca*emic acti.ities of teaching an* outreach an* are often .alue* as
a nonresearch acti.it", it can e fruitfull" use* as a .isiilit" enhancing communication tool e.en
at research-intensi.e institutions, here, a log is li2el" to e regar*e* at est as a harmless
ho" an* at orst as a liailit"
?. R-S9R)-S
1 htt'!.itaeacu2CSfilesu'loa*AitaeVInno.ateVO'enVni.ersit"VSocialVe*i
aV?an*oo2V$01$'*f
$ htt'!rinacu2our-or2communicating-an*-*isseminating-researchsocial-me*ia-
gui*e-researchers
1@. )%0*L-6-M-0(
This 'a'er is eing 'ulishe* ith the 2in* 'ermission of The Director, CSIR-Structural
Engineering Research Centre, Chennai
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