social media and content marketing for utility companies

Stop Talking about Yourself!Listen, Analyze and Publish

Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe)

• Evangelist, speaker, author for content marketing – why marketers need to be publishers.

• Founder and Chief Content Officer for Junta42

• Co-author of Get Content Get Customers (McGraw-Hill)

• Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company

Let’s Start Off withSome Questions

Most Content Revolves Around

• New Programs

• New Products

• New Services

• Company Promotions/Changes

• Investor Updates

How Most of Your Content is Developed

Who Cares?

What this is all about…

Deliver valuable, relevant and compelling content to your

customers on a consistent basis.

Telling Relevant Stories

1. A Blog

2. White Paper Series

3. eBooks    

4. Case Studies

5. Vertical Search

6. Content Microsites/Portals

7. Online Quizzes

8. Digital Magazines

9. Community Forums

10.eNewsletters

11.Variable eNewsletters

12.eZines

13.Podcasts

14.Audio Books

15.Vodcasts

16.Video Portals 

17.Website RSS Feeds

18.Social Networking Sites

19.Webcasts/Webinars

20.Virtual Trade Shows

21.Online Games

22.Twitter Channel

Your Knowledge

Their Needs

Start Thinking Like a Publisher

Think of customers like readers. What do they need to know to be successful? What are their pain points?

The Big Shift

FirstEnergy is a diversified energy company headquartered in Akron, Ohio. Its subsidiaries and affiliates are involved in the generation, transmission and distribution of electricity, as well as energy management and other energy-related services. Its seven electric utility operating companies comprise the nation's fifth largest investor-owned electric system, serving 4.5 million customers within 36,100 square miles of Ohio, Pennsylvania and New Jersey; and its generation subsidiaries control more than 14,000 megawatts of capacity. 

The Big Shift

Now…

The energy solutions provider for XYC Community.

Listen Carefully!

Making Sense out of the Noise

• Listen in the right places.

• Choose your words and phrases carefully.

• Figure out where you should be spending your time.

Image from Story Worldwide

Are you listening?

Are you listening?

Are you listening?

Search.twitter.com

Not Listening

If you are not listening,how can you develop helpful

information for your customers?

Analyze…Create the Strategy…Publish…Share and Spread...

FANS

FOES

Does this make it easy?

Remember, it’s not about you!

It’s About Them!

They want solutions to their problems.

Fast, easy, painless, helpful

AND consistent!

Your Ideas Spread!

Position yourself as the trusted solutions provider for your industry and people will

spread your content.

Join in and Speak Up

What if…a helpful Video Series

What if…Everything about Energy

What if…a Weekly Energy Update

What if…an Energy slideshare Channel

What if…Easy-to-use Free Web App

What if…a Twitter Tips Channel

What if…a Facebook Movement

Yes, the Blog

What if?

• What if your customers saw your company as the industry thought leader?

What if?

• What if they signed up for your enewsletters and other marketing because they were interested in what you had to say, and thought it could positively impact their lives?

What if?

• What if your customers spread your content to prospects for you - essentially becoming your marketing distribution arm?

Questions?

Joe Pulizzijoe@junta42.com(216) 941-5842Site: www.junta42.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com

Ways to Connect:LinkedIn: Joe PulizziFacebook: juntajoeTwitter: juntajoe