social media and commercial real estate | savage brands

Monday, March 10, 14

SAVAGE BRANDS Who We Are & What We Do

Monday, March 10, 14

WHY Social Media in Real Estate?

Monday, March 10, 14

BECAUSE IT’S ALL ABOUT COMMUNITY

Monday, March 10, 14

NOT JUST BECAUSEEveryone Else Is Doing it

Monday, March 10, 14

Harvard Business Review Analytics Services Report

Monday, March 10, 14

When you engage in social media purposefully you increaseBrand awareness

Company reputation

Web traffic

Lead generation

Monday, March 10, 14

Benefits

Increased Exposure

Increased Traffic

Provided Marketplace Insight

Developed Loyal Fans

Generated Leads

Improved Search Rankings

Grown Business Partnerships

Reduced Marketing Expenses

Improved Sales

0 22.5 45 67.5 90

75%

69%

58%

61%

47%

65%

43%

54%

89%

2013 Social Media Marketing SocialMediaExaminer.com Industry Report

Monday, March 10, 14

WHAT should you do?

Monday, March 10, 14

Goals Strategy Measurement

Approach

Do you need to:

• Establish thought leadership?

• Build awareness?

• Drive sales?

• Reach a new audience?

• Build loyalty and trust?

• What should this be telling about your brand?

• What are your conversation pillars?

• What does it look like to broadcast vs sharing vs engaging?

• What are your meaningful measurements?

• How should you link metrics back to goals?

Monday, March 10, 14

Find your “Hotspot”

BrandExperience

BrandPosition

Audienceneeds

Your Conversation

Pillars Live Here

Monday, March 10, 14

Find your “Hotspot”

BrandExperience

BrandPosition

Audienceneeds

Your Conversation

Pillars Live Here

Key care-abouts What is your personality? Tone of voice?

Your expertise, differentiator

Monday, March 10, 14

Find your “Hotspot”

CredibleAuthenticValuableTimely

Monday, March 10, 14

• Resist the temptation to push overly promotional messages

• Keep your brand messages clear by adhering to your conversation pillars

Clarity

• Don’t always write about yourself – write about your customers and your industry

• Always be giving and generous with your ideas

Community

• Balance your editorial calendar’s messages

• Keep a regular schedule

Consistency

Conversations

Monday, March 10, 14

HOW do you do it?

Monday, March 10, 14

Think like a GARDENER.

Monday, March 10, 14

> Recruiting – Facebook, LinkedIn

> Thought-leadership – LinkedIn, Twitter

> Communities – Twitter (#hashtags), LinkedIn & Facebook Groups

Plan your garden.

Monday, March 10, 14

Content calendar

Monday, March 10, 14

> Proactive content creation (automate)

> Respond positively (do not automate)

> React to negatives (do not automate)

Invest in maintaining it.

Monday, March 10, 14

Measure your harvest.> Compare results against expectations

> Tell a story with your data

> Adjust your plan accordingly

Monday, March 10, 14

> Create your plan> Consistently invest in your community> Measure, analyze and adjust

Effective social media

Monday, March 10, 14

SAVAGE PURPOSEWe believe that by helping companies

deliver on their purpose we are revolutionizing Corporate America.

Monday, March 10, 14

For more information please contact Savage Brands at 713-522-1555.

Robin ToomsVP, Strategy, Principal

Chris AdamsAccount Manger and Brand Strategy

Sara McPhersonMarketing Communications Specialist

Monday, March 10, 14